Ahmedabad: Drummi Bhatt has successfully donned many hats including that of a global strategy professional , mentor and investor to early-stage startups encouraging women entrepreneurship, and a philanthropist.
Drummi currently leads Market Intelligence and Strategy team at Mitsubishi Power, USA building corporate-level strategies for global markets. Drummi is also the founder of KarmaKonnect, a Woman and Rural Empowerment Non-Profit Organisation which works for projects in remote rural, tribal and conflict areas.
Her philanthropy work has taken her to various corners of India, including, far end corners of Leh, Ladakh, Telangana and remote areas of Chambal. During these visits, she got mesmerised by culturally rich, vernacular and diverse, the true “Bharat”.
During her interaction across the country, she got enchanted by the whirlwind of talent residing across Bharat, which is not restricted to a language, city or just tier-1 cities but is found in abundance all across tier-2, tier-3 cities and rural-tribal clusters. WithOTTplatformsrulingtheworldin2020,Drummidecidedtobringherstrategicinsightsanddataanalyticsstrengthtothis field by joining hands with seasoned entrepreneurs, Rahul Narvekar and NarendraFirodia, to launch one of its kind, vernacular OTT platform,Letsflix.
In2019,Drummi,RahulandNarendrahavesuccessfullylaunchedIndia’sfirstvernacularinfotainmentapp,LetsUp,whichnow caters to 1.5 million users and in 7 vernacular languages, a feat achieved bynone. The trio has now been passionately working towards creating and delivering vernacular content for every viewer in India with, Letsflix.
Ms Bhatt is deeply focused on bringing about her global perspective to bring a fresh new viewpoint and approach to delivering content and amazing talent to our TV screens and in the language we prefer. They are all set to give the term ‘Content is King’ a massive makeover relevant to the new, emerging and proud “Bharat” ecosystem.
