October, 2024:The Femina Miss India 2024 pageant shone brighter this year, thanks to the illustrious association with Narayan Jewellers – the Modernist Traditionale Luxury Designer Brand (of Vadodara) who are the official Crown and Jewels partner for this legacy event.
With a heritage dating back to 1940, Narayan Jewellers has spent over eight decades crafting masterpieces that symbolise luxury, precision, and timeless elegance.
Narayan Jewellers’ rich legacy aligns seamlessly with the grandeur of Femina Miss India, where they unveiled three crowns designed by Dr. Ketan and Mr. Jatin Chokshi , for the title winner and two runners-up—each a testament to the brand’s dedication to handcrafted excellence and artistry.
To celebrate this momentous collaboration, Narayan Jewellers hosted an exclusive event at their flagship store in Vadodara to reveal these bespoke crowns where the three winners – Femina Miss India 2024, Ms. Nikita Porwal along with the first and second runner ups Ms. Rekha Panday and Ms. Aayushi Dholakia were present wearing their breathtaking bejewelled crowns.
Narayan Jewellers, name synonymous with luxury and heritage, has spent nearly a century blending traditional Indian craftsmanship with modern aesthetics. Known for creating “one-in-a-million” pieces, they’ve showcased their work on global stages such as New York Fashion Week and the Oscars
The Femina Miss India Crowns: A Fusion of Art and Craft
Designed by Dr. Ketan and Jatin Chokshi, the crowns for Miss India 2024 are a symbol of India’s vibrant cultural diversity and exquisite craftsmanship. Each crown harmoniously blends tradition with contemporary design, using rare gemstones and intricate details
The three crowns showcased at the Narayan Jewellers store in Vadodara were :-
- Winner’s Crown: A masterpiece of unity, combining Bandhani, Phulkari, and other regional art forms, adorned with rare yellow diamonds and white diamonds.
- First Runner-up’s Crown: Paying tribute to India’s artistic heritage, featuring Mozambique rubies and inspired by Patta Chitra and Kanchipuram sarees.
- Second Runner-up’s Crown: A harmonious blend of designs from North and South India, set with white diamonds and emeralds symbolising growth and renewal.
“We are truly honoured to be the official Crown and Jewels partner for Femina Miss India 2024, an event that celebrates not just beauty, but the heritage, culture, and diversity of our nation. At Narayan Jewellers, we have always strived to blend traditional craftsmanship with modern design, and these crowns symbolise that very aesthetic” quotes Mr. Jatin Chokshi, Managing Director, Narayan Jewellers
“Designing these bespoke pieces has been a journey of honouring India’s rich heritage while infusing elements of contemporary elegance. Each crown tells a story—of artistry, craftsmanship, and the spirit of India. We are proud to share this legacy with the world through these exceptional crowns that will adorn the deserving winners.”concluded Dr. Ketan Chokshi, Chairman and Managing Director, Narayan Jewellers
Narayan Jewellers’ partnership with Femina Miss India 2024 stands as a testament to their dedication to preserving Indian heritage while pushing the boundaries of modern design. The crowns are certified by IDT Gemological Laboratories Worldwide – it is among the premier networks of Gemological Laboratories, which empowers and enables jewellers, jewellery brands, manufacturers, wholesalers, end use customers and the masses to grade and certify jewellery. With presence across key Asian countries, IDT is popularised for their premium grading and certification delivering results with precision.
As the brand continues to shine on global platforms, the crowns they’ve crafted for this prestigious pageant not only celebrate the winners but also honour the richness of India’s diverse cultural artistry. With a legacy rooted in excellence and innovation, Narayan Jewellers remains a beacon of timeless luxury and exceptional craftsmanship..
About Narayan Jewellers
Narayan Jewellers, established in 1940 by the visionary Mr. Ambalal Chaturbhai Chokshi in the culturally rich city of Vadodara and has evolved into a paragon of unparalleled craftsmanship and timeless beauty. Initially christened M/S Ambalal Chaturbhai Chokshi, the brand witnessed exponential growth under the leadership of Mr. Narendra A Chokshi, the founder’s eldest son, who joined the family business in 1969. By 1971, the company had expanded its repertoire to include Jadau and Diamond Jewellery, alongside its exquisite gold collections.
In a strategic move to reflect its evolving identity, the company was rebranded as Narayan Jewellers in 1984. Mr. Narendra Chokshi’s visionary leadership extended beyond the company as he played a pivotal role in shaping national jewellery standards. His significant contributions to the BIS Hallmark ACT regulations, representing Gujarat on a four-member panel, and his tenure as Vice President and later President of the Vadodara Jewellery Association, cemented Narayan Jewellers’ reputation as a leader in ethical practices and quality assurance.
In 1997, Dr. Ketan Chokshi, the elder son of Mr. Narendra Chokshi holds an honorary Doctor of Philosophy (PhD) with specialisation in Fashion and luxury from Switzerland and a graduate from the Gemological Institute of America, brought his extensive 25 years of global experience in Diamonds, jewellery manufacturing, and retail to Narayan Jewellers. His designs are a testament to a rare blend of art, technology, and expertise, are visual masterpieces. In 1999, Mr. Jatin Chokshi, a diamond graduate and seasoned management expert, joined his brother Ketan in further expanding the jewellery business.
Store Location: Narayan Jewellers, 3 Sun Plaza Jetalpur Road Vraj Wadi Society, Vishwas Colony, Haripura, Vadodara, Gujarat 390020
