- Enabling OEMs to source world-class value-added steels from within India, aligned with the Aatmanirbhar Bharat vision
16 February 2026: ArcelorMittal Nippon Steel India (AM/NS India) today announced the strengthening of its value-added portfolio with AM/NS Vibrance and AM/NS Optima – two world-class, premium branded steel solutions engineered to meet the increasingly design-led needs of Original Equipment Manufacturers (OEMs) across appliance and industrial manufacturing ecosystems.
Mr. Ranjan Dhar, Director and Vice President – Sales & Marketing, ArcelorMittal Nippon Steel India (AM/NS India), said: “For Original Equipment Manufacturers (OEMs) focused on precision manufacturing and consistent brand quality; material choice directly impacts productivity, cost, and long-term performance. Against this backdrop, the addition of AM/NS Vibrance and AM/NS Optima is a significant step in expanding our branded steel portfolio to support OEMs productivity and value creation. These two coated steel offerings strengthen our position as a preferred solution provider with innovative, high-quality steel solutions in line with our brand promise – ‘Smarter Steels, Brighter Futures’. By making world-class value-added steels available domestically, we are contributing to the ‘Make in India’ vision, while enabling our customers to build differentiated products with confidence and gain competitive advantage domestically and globally. The appliance and industrial manufacturing ecosystems continue to be key growth pillars for our value‑added steel portfolio, as we advance purpose‑led innovations that help our customers become increasingly ‘Aatmanirbhar’.”
With demand rising for steel that combines consistent surface quality, tight tolerances and reliable performance at scale, AM/NS India is expanding its value-added portfolio with branded offerings that reduce reliance on imports while making premium, internationally benchmarked quality available domestically. These two branded coated offerings now form part of a value‑added product portfolio that includes Optigal®, Magnelis®, Optigal® Prime, Optigal® Pinnacle, and others – each validated for consistency, efficiency, and durability across diverse applications.
