Gujarat, January, 2026: Ascolite, one of India’s leading manufacturers of building materials and construction chemicals, has inaugurated its first state-of-the-art Display Centre in Surat. Conceived as an immersive knowledge and engagement hub, the centre reflects Ascolite’s commitment to advancing system-based construction and strengthening industry understanding of the science behind modern installation solutions.
Marketed by Aswani Industries Pvt. Ltd., since 2012, Ascolite has focused on addressing the critical 20 percent of construction processes that contribute to nearly 80 percent of on-ground challenges. While much of the industry continues to prioritise structure and aesthetics, Ascolite’s technology-driven solutions across walling, waterproofing, tile and stone installation, and construction chemicals are designed to reduce labour dependency and promote sustainable, responsible building practices.
Commenting on the launch, Mr. Nitin Lalwani, COO at Ascolite said, “At Ascolite, we have always believed that the performance of a building is defined not just by what is visible, but by the systems that work beneath the surface. The launch of our Display Centre in Surat is a step toward strengthening industry understanding of installation science, system compatibility, and execution excellence. By creating a space where stakeholders can see, experience, and learn how integrated construction systems come together, we aim to bridge the gap between design intent and on-ground execution and support a more durable, efficient, and future-ready built environment in India.”
The sprawling 6,500 square feet Display Centre brings together live product installations across Ascolite’s diverse product portfolio of over 100 SKUs, offering visitors a first-hand view of how individual components come together to form high-performance, durable systems. Beyond showcasing finished applications, the centre provides in-depth technical insights into material science, engineering logic, and installation methodologies, reinforcing Ascolite’s philosophy of building right not just building fast.
A key highlight of the facility is a 50-seater, purpose-built auditorium, equipped to screen detailed product films, technical demonstrations, and case studies. The auditorium has been envisioned as a learning space for architects, consultants, channel partners, and other stakeholders, enabling structured knowledge-sharing and meaningful technical dialogue.
The Display Centre demonstrates the real-world application of Ascolite’s systems across a wide range of construction environments. By presenting complete, end-to-end installations, it helps architects, consultants, and channel partners understand system compatibility, installation sequence, and performance outcomes enabling more informed design, specification, and execution decisions.
The centre is expected to serve as a convergence point for architects, developers, contractors, channel partners, and industry professionals, facilitating collaboration, education, and informed specification decisions. By translating complex installation systems into tangible, experience-led learning, Ascolite aims to bridge the gap between design intent and on-site execution.
The Display Centre functions as a strategic knowledge center which brings together open communication and lasting business relationships. The project shows how Ascolite operates as a systems partner to India’s construction industry which grows through national standards that emphasize quality and sustainable urban development performance.
With this launch, Ascolite reinforces its position as a brand that goes beyond manufacturing products, to educating the ecosystem and shaping the future of installation-led construction in India.
