A Dubai-based perfume company with 100,000 customers marks the firm’s landmark buyout, as it plans a $50 million fund to acquire and scale undervalued SMEs toward public listings.
Brisk Gains Finance has entered the UAE market with a calculated acquisition that underscores growing investor confidence in the region’s consumer economy. Under the leadership of a 24-year-old entrepreneur Yash Thakker, the firm has acquired a 20-year old Dubai-based perfume company with an established regional presence, a loyal customer base exceeding 100,000, and consistent profitability.
The transaction, executed alongside company director & partner Shavkat Bekchanov, marks the beginning in what is expected to be a series of strategic buyouts by the firm. The seller, an Emirati founder, exits a business that has benefited from the UAE’s resilient retail environment and enduring cultural affinity for fragrances—an industry that continues to demonstrate strong demand across the Gulf.
The acquisition reflects a broader thesis: that established, cash-generative SMEs in the region remain undervalued relative to their long-term potential. Mr. Yash, a self-made founder with a background spanning technology and education, appears to be positioning himself at the intersection of operational scale and financial structuring. “We see businesses here that have strong fundamentals but are yet to be institutionally aligned for scale,” he said in an interview. “Our focus is to bring discipline, direction, and a clear path to value creation.” He added, “The UAE offers a rare combination of market depth, regulatory clarity, and global access. It’s an environment where well-run companies can evolve much faster.”
Brisk Gains Finance, which operates as a SCA licensed financial services firm, intends to deepen the company’s market share within the UAE’s competitive fragrance segment while evaluating expansion into adjacent geographies. More notably, the firm is expected to leverage its advisory capabilities to prepare the business for a potential public listing within 18 to 24 months. Such a move would align with its broader strategy of converting privately held, profitable enterprises into market-facing assets capable of attracting institutional capital. “The real opportunity is not just in acquiring businesses, but in unlocking their public market potential,” Mr. Shavkat said. “That’s where value compounds.”
The transaction also signals the formal rollout of Brisk Gains’ planned $50 million growth-oriented private equity vehicle, designed to target profitable small and mid-sized enterprises across sectors. The firm is understood to be in advanced discussions for two additional acquisitions and has outlined an ambition to complete up to ten transactions over the next year. Its approach combines capital deployment with structural alignment—ranging from governance and financial optimization to brand positioning—aimed at enhancing both earnings quality and valuation multiples.
While still early in its regional expansion, Brisk Gains’ entry into the UAE through an operating acquisition—rather than a purely advisory footprint—suggests a longer-term commitment to the market. At a time when global capital remains selective, the firm’s strategy reflects a measured bet on the resilience of the UAE’s business ecosystem and its ability to serve as a launchpad for companies seeking scale, visibility, and eventual access to public markets.
