The OTT platform JOJO App has achieved a new milestone in the world of digital entertainment. Having started merely as a regional platform, today JOJO App, with millions of views, has become the top choice for Gujaratis living around the globe. JOJO Limited’s journey has now reached over 6.5 million users across more than 177 countries.
The vision and strategy of the platform’s Founder and CEO, Dhruvin Shah, are behind this unprecedented success. Right from the beginning, Dhruvin Shah has insisted on providing ‘hyper-local’ content dedicated strictly to pure Gujarati culture, humor, and lifestyle. Thanks to his versatile talent as an entrepreneur, artist, and creative producer, JOJO App has succeeded in winning the hearts of the global diaspora (NRI) audience.
Speaking about the changing trends in the OTT market, Founder and CEO Dhruvin Shah stated, “Currently, audience growth in regional languages is extremely rapid. In India, after Hindi and South Indian languages, the Gujarati market among regional languages has become highly attractive.”
A unique characteristic of Gujarat’s OTT audience is that they do not watch only Gujarati content, but also consume Hindi web series and dubbed global content in huge volumes. It is for this reason that national platforms are now making significant investments to purchase the rights for Gujarati plays and movies, which is proving helpful in expanding the reach of original Gujarati OTT platforms.
Recently, to extend its reach to every household, JOJO App entered into a strategic partnership with Dish TV’s VZY App platform, making its content available on millions of TV screens across the nation.
JOJO App currently offers viewers a sensational content library that includes new movies featuring leading artists, original web series, plays, and music. In the coming time, the platform is working towards making its content even more diverse for different segments of viewers.
About JOJO App:
JOJO App is India’s fast-growing regional OTT platform, known especially for delivering premium Gujarati movies, web series, plays, and original content to a global audience. With a user-friendly interface and best-in-class streaming technology, JOJO App is becoming the leading entertainment destination for Gujaratis worldwide.
