The Consumer Health division of Bayer announced the launch of Supradyn Immuno+, their new daily immunity booster, extending the portfolio of Supradyn
– their known multivitamin supplement brand. The new product range offers immunity building properties that helps enhance one’s daily and long-term immunity needs. A one-stop solution, Supradyn Immuno+ is a complete formula that combines the power of timeless natural ingredients known to Indians like Tulsi (holy basil) and Turmeric with science-based nutrients like vitamin C, vitamin D, and zinc that contribute up to 100% immunity needs.
Speaking about the launch, Sandeep Verma, Country Head, India, Bayer Consumer Health Division said, “At Bayer, we are continuously working on our vision of making self- care accessible for all Indians with our products addressing everyday health. Especially, with the pandemic having reset priorities, the importance of boosting one’s immunity is now a critical focus area. With the growing nutrition deficiencies in both men and women, we understand the importance of not only educating them but also supporting them in achieving up to 100% key nutrients for daily immunity with the help of Supradyn Immuno+ supplements.”
According to the ‘Supradyn Nutrition Survey’** last year, an overwhelming 85% of doctors and nutritionists from urban India believe that an average Indian daily diet provides only upto 70% key nutrients. These micronutrient deficiencies can have a direct link contributing to compromised immunity and viral respiratory infections. Scientific evidence also suggests that zinc, vitamin A, vitamin C, and vitamin D are few of the most important micronutrients to help boost one’s immunity. Especially now, with the pandemic having reset priorities, the importance of boosting immunity has risen to the top of people’s minds. With rising concerns and changing behavioural patterns towards immunity building, the demand of immunity-led multi-vitamin categories in the market has increased substantially.
With 30 immunity-boosting ingredients, the presence of natural ingredients like Tulsi and turmeric in Supradyn Immuno+, can further help to maintain a healthy immune system for the control and prevention of infections, further inculcating 100% confidence in immunity. While Tulsi is a medicinal plant that can help strengthen the body’s immune response by providing antibacterial, antifungal, and antiviral properties, the curcumin extract in Turmeric has antioxidant, anti-inflammatory, and healing properties beneficial for the human body.
*Doctor consensus- Healthcare practitioner profiles*
- This doctor-led consensus was based on a nationwide advisory board comprising of 21 healthcare practitioners from across India
** The Supradyn Nutrition Survey – Healthcare practitioner profiles**
- The doctor-led survey covers a respondent base of 220 healthcare professionals (doctors and nutritionists) from across India
- Out of the 206 doctors who participated in the research,189 are General Practitioners of which 71% are MBBS doctors and 29% are MDs; the balance 17 doctors are otorhinolaryngologists commonly known as ENT physicians or surgeons
Supradyn Immuno+ is now widely available in India through both pharmacies and online ecommerce platforms
