Scales up Retail operations, establishes presence across 850 cities in India
India, 2020: Mi India, the number one smartphone and smart TV brand, today announced the opening of its 3000thMi Store in India. Mi India emerged as the largest exclusive brand retail network in India last year, as per a study conducted by Channelplay and continues to expand its footprint in the country with the launch of its 3000th Mi Store in Bulandshahr, Uttar Pradesh. With this announcement, Mi Stores are now present across 850 cities in the country symbolizing the brand’s unmatched retail footprint across the nation.
Mi India opened its first Mi Store on 15th August 2018 in Bengaluru and in little over 2 years, has reached the milestone of 3000 Mi Stores in the country. In scaling up the Exclusive Mi Store network, the brand has managed to foster entrepreneurship and has been able to generate employment for over 6000 people across India. Mi Store retail outlets are prime examples of the brand’s innovative New Retail concept and apply the learnings from our flagship experience stores aka MiHomes in a format suited for Tier 2+ cities & towns in India. Mi Stores provide a best-in-class showroom experience and enable users to explore & buy products with the brand’s well recognised characteristics of best specs, highest quality and honest pricing.
Commenting on the milestone,Muralikrishnan B, COO, Mi India, shared, “We are delighted and humbled to receive continuous support from our Mi Fans and Partners that has enabled us to launch our 3000th Mi Store and strengthen our position as the largest exclusive single brand retail network in the country in such a short span of time. As a brand, we have always worked towards bringing innovation for everyone and fostering entrepreneurship. Our exclusive retail network has made it possible for thousands of individuals to become entrepreneurs through their association with Mi India. We are determined to scale bigger heights together with our Partners and Mi Fans.”
This year marks the 6th anniversary of Mi India and the brand showcased their efforts through a video where they spoke at length about optimising, disrupting and growing the Indian retail ecosystem.
Mi India currently has 75+ Mi Homes, 45+ Mi Studios, 8000+ Mi Preferred Partners and 4000+ Large format Retail partners along with 3000 Mi Stores. Mi.com continues to remain the No.1 single brand online smartphone channel with 44% market share as per Counterpoint research. During the recent pandemic led lockdown, Mi India also launched its first omni-channel solution – Mi Commerce as a special initiative with the intent to blur online and offline boundaries. Designed as a hyper-local product discovery solution, Mi Commerce offers a rich shopping experience while regulating crowds, maintaining social distancing and ensuring the safety of the consumer and the retailer at Mi Stores.
