- In 2022, there was a 25% increase in suppliers onboarded from the state
- More than 15,000 sellers from the state became lakhpatis last year
Meesho recently became India’s fastest e-commerce company to cross the 1 million seller milestone, a feat it achieved in less than 8 years
Ahmedabad, June 14th, 2023: Meesho, India’s only true e-commerce marketplace, announced that more than 155,000 small businesses from the state of Gujarat are now registered on the platform.
An increasing number of MSMEs from Gujarat have joined Meesho in the last couple of years as a result of the company’s industry-first initiatives such as zero commision. In 2022, the platform recorded a 25% increase in sellers onboarded from the state. Additionally, over 15,000 sellers have become lakhpatis from Gujarat so far.
Commenting on this growth, Utkarsh Garg, Director, Business at Meesho, said, “To support the flourishing entrepreneurial spirit of our country, Meesho is building a robust platform to help small businesses grow and succeed online. With our industry-first initiatives such as zero commission, an increasing number of MSMEs have chosen to partner with us. We have observed a significant rise in the number of sellers on-boarded on our platform from Gujarat in the past year. Today, we are the only platform that does not differentiate sellers on the basis of tiers, nor do we have a private label or wholesale play.”
Ahmedabad based Mohit Rathi, who sells imitation jewellery on Meesho, said, “We started selling online on Meesho in 2019. The platform has not only made online selling easier for us but also ensured that the intricate craftsmanship of our artisans is now acknowledged by customers from all corners of the country. The craftsmen we engage breathe life into our country’s dying art and heritage through beautifully hand-crafted jewellery pieces. Collectively, we’ve capitalised on our variances to create a unique jewellery business and accomplish a 4-5x increase in orders during sale seasons. As we move towards an upward shift in middle-class demand and purchasing power, this new year, we look for opportunities to experiment with our products to meet the evolving needs of our heterogenous customer base. ”
The top categories preferred by suppliers in the region include home & kitchen, personal care & wellness, consumer electronics and fashion.
Since its inception, Meesho has played a vital role in supporting and enabling Small & Medium Businesses (SMBs) across the country, especially those from tier 2 and tier 3 cities. In fact, nearly 50% of all Meesho sellers hail from tier 2+ cities such as Amritsar, Rajkot, Hubli, Kozhikode, Jamshedpur and Tiruppur. Meesho also recently became the fastest e-commerce company in India to cross the 1 million seller milestone, amassing this formidable seller base within just eight years of inception. Out of the total 1.1 million sellers on the platform, more than 80% of them are new-to-ecommerce and selling online for the first time.
On its mission to democratise internet commerce for everyone, Meesho has been instrumental in digitising small businesses, allowing them to tap a much larger market. It is India’s only true e-commerce marketplace with an asset-lite business model that provides:
- 0% seller commission – Sellers on Meesho saved Rs. 3,700 crores in commissions in 2022
- No tiering and differentiation of sellers, ensuring absolute fair play and equal opportunities for everyone
- No private labels competing with our sellers, no inventory-led play. On an average, sellers on Meesho have seen their business grow by 82% in two years.
- An integrated e-commerce app (one app for both sellers and consumers) on Google Play Store, the lightest in India at 6 MB
In 2022, Meesho recorded 140 million annual transacting users on its platform – a sizable portion of India’s internet population. Access to Meesho’s large and diverse user base, state-of-the-art tech and low-cost pan-India shipping through third-party logistics providers has helped sellers log 3X growth in average revenue. With 1.1 million sellers and ~100 million active product listings across 30+ categories, Meesho is fueling discoverability of a wide assortment of products at the lowest prices for customers across the country.
