No Indian meal is complete without Mukhwas. Mukhwas is quintessentially an age-old tradition that has now become an indispensable after meal ritual of Indian cuisine. Indians have been a major fan of mukhwas but there are a very few brands that provide healthy options.
JoySpoon is a unique mukhwas brand that offers quality and tastier alternatives to traditional products in the market. JoySpoon meticulously design the products with natural age-old ingredients with an added advantage of no added white sugar, supari & flavors.Moreover the brand is based out of Gujarat and founded by founders from Rajasthan so basically originating from communities where mukhwas is presumably consumed highest. All the products are healthy and contain no white sugar, thus ensuring that only the best quality products reach the customers. JoySpoon is well positioned to provide consumers with a diverse range of high-quality and flavorful offerings by combining old age wisdom to cater to & provide some relief in concerns like acidity, digestion etc. The company recently raised Rs. 1.25 crore in a fresh round of funding led by 100XVC.
In a world filled with substances like pan masala, tobacco, and sugar-based gum cultures, JoySpoon stands out as a brand trying to build old age mukhwas variants with qualitative and healthier options that doesn’t compromise on taste. What differentiates our mouth fresheners and other products from others is that our products are made of natural ingredients like neem patta, dry fruits, millets etc. and are healthy. We aim to reach every Indian household and vision to have a bottle of JoySpoon on every table in India, says Yash Mehta founder JoySpoon.
Mukhwas or mouth freshener is one of the largest categories within food, but largely unorganized and dominated by local players. But changing lifestyles, rising disposable incomes and the increasing popularity of natural and herbal products are driving the growth of the mouth freshener industry in India.
The mouth freshener industry in India is a growing and lucrative market. In India, the habit of chewing or consuming mouth fresheners, also known as mukhwas or paan masala is deeply ingrained in the culture and has been around for centuries. This has led to a wide range of mouth freshener products being available in the Indian market, catering to different tastes and preferences.
The global mouth freshener market was worth USD 12.31 billion in 2018 and is expected to expand at a significant CAGR of 5.0%. As per TPCI, Indian mouth freshener market is anticipated to grow at a significant CAGR of 9% during 2020-2026. Product innovation coupled with the growing awareness of oral hygiene across the country & innovative product launches by global companies are driving the growth of this market.
JoySpoon is led by an innovative team that brings a rich reservoir of tradition and entrepreneurship. Yash Mehta, a Chartered Accountant, possess a forward-looking aspiration to establish distinctive and healthy food alternatives. Additionally, Vaishali Mehta boasts extensive proficiency in curation of products and looks after the product development and online marketing vertical in the company. They are both Childhood friends and not just entrepreneurs but couplepreneurs trying to change the unorganized category and make mukhwas a international standard product made in India. You can find the products at www.joyspoon.in
