New age digital entertainment and technology company JetSynthesys‘ digital entertainment subsidiary, Global Music JunctionWestern Beats (Haryana Arm) is proud to announce its exclusive partnership with the talented Indian artist, Sapna Chaudhary. Through this new association, GMJ will be responsible for comprehensive artist management for Sapna, live events, content production, distribution, brand management, and events coordination, among various other services. GMJ’s Haryana arm, ‘Western Beat’, will play a crucial role in overseeing the management of this all-new collaboration.
Rajkumar Singh, Founder and CEO, Global Music Junction, shared his excitement about the collaboration, saying, “We are thrilled to have Sapna Chaudhary on board as one of our exclusive artists. Her continued popularity in the regional music space will proper our vision of introducing regional music and entertainment to audiences across the country. We are confident that our collaboration will continue to break records in the industry.”
Sahil Sandhu, CEO of Western Beat, expressed his pride in the achievement, stating, “The success of ‘Jale 2’ is a testament to the hard work and dedication of our team. Our partnership with Sapna Chaudhary has set the bar high for delivering quality music that resonates with fans across the country. We are excited to continue this journey and bring more ground-breaking music to our audience.”
Sapna Chaudhary expressed her enthusiasm about the collaboration, stating, ‘I am delighted to join hands with JetSynthesys’ Global Music Junction and Western Beats on their journey to redefine the music industry. It is heartwarming to see the love that ‘Jale 2’ has been getting, and I can’t wait to see their reaction to all the other songs we have in the pipeline. With this partnership, I will be able to take my music to a larger audience and the massive success of ‘Jale 2’ is an example of that. GMJ and I together aim to break new records and set the stage for more groundbreaking music in the future.'”
The first song released after this association, titled “Jale 2”, has quickly become a sensational hit, shattering records within weeks of its launch. In just the first month, it became the fastest song ever to reach 6 million reels, making it a viral sensation on social media platforms leaving an estimated impression of over 10 billion on Instagram alone.
The accompanying music video on YouTube has garnered an astonishing 100 million views, with over 300 million impressions. These statistics highlight the incredible reach and popularity of the song, as it reached every corner of the globe with an estimated one in every three individuals having heard the track.
JetSynthesys’ Global Music Junction and Sapna Chaudhary’s collaboration has undoubtedly redefined the music industry, demonstrating the power of regional music, exceptional talent, and innovative strategies.
