~ Catering to the rising demand for a smart and comfort driven lifestyle, the super exciting range of ACs for 2021 is inspired by nature and company’s Japanese roots
February 2021:The consumer of the new informed world has evolved and is full of energy, passion and positivity. This New Bharat’s new-age consumer aspires for innovative product offerings, leading to convenience and comfort. In its endeavor to offer ultimate ease and comfort to the consumer of the new informed world, Johnson Controls-Hitachi Air Conditioning India Ltd. has today announced the launch of its super exciting range of new-age Room Air Conditioners for 2021. Inspired by nature and its Japanese roots, the new aesthetically appealing and premium looking product lineup includesHitachi Cooling and Heating’s first ever Ambience light which allows consumers to perfectly tune-in with their desired temperature and comfort level, a new stunning ‘iconic wave design’ that is inspired by naturally existing wave form and Hitachi’s fusion line which is inspired by the Japanese Kintsugi art. The company also introduced new airCloud Home app for its Wi-Fi enabled ACs withsmart geo fencing feature andvoice commandand a plethora of other futuristic air conditioning products and technologies.
“Consumer is the King and we understand that consumer of the new Informed world is evolving every day and their need for NEW is changing. In our endeavor to meet demands of this aspiring consumer, Hitachi is committed to set new consumer satisfaction milestones with its best in class products and solutions. Our innovations are developed keeping consumer needs in mind, because at Hitachi ‘New begins with you’. This is the same philosophy which we are going to use in this year’s brand communication as well. We are offering a wide range of 30+ models and 90+ SKUs in Room AC category which caters to the ever-evolving need of our customers’ in both residential and light commercial spaces for their homes, villas”, said Gurmeet Singh, Chairman and Managing Director, Johnson Controls-Hitachi Air Conditioning India Ltd.
“Energy conservation is our core belief and therefore, we plan on going heavily on inverter technology to help consumers save electricity, money and environment. With Inverter Split AC models ranging between 5, 4 and 3-Star category, almost as high as 80% of our entire Split AC line up is inverter based. As sustainability has become the new norm of the informed world, almost all of our Room AC models are charged with environment friendly Green refrigerant. We are confident that the new lineup of our exciting products will certainly create a comfortable, healthy and perfectly pleasant indoor environment in Indian homes.”,Mr. Singhfurther added.
The new product range is also powered by Hitachi air technologies to ensure all round comfort and unmatched indoor experience. The 5 unique features of Hitachi air comprise of auto coil dry technology for odour free air, wave blade design for silent air, big flow deflector for surround air, iClean+ for clean air and iFresh for fresh air.
The company is also endeavoring to promote and push ‘Made in India’ ACs and aims to reduce its component imports to almost to half and increase exports three folds in the next three years. We have a large range of Inverter ACs between 3-5 Star and we plan to sell more than 75-80% of our total volume through inverter models this year.
In order to bridge the gap of accessibility of Room AC (RAC) in Tier 2 and 3 towns, the company plans on strengthening its retail outreach (10,000+ retail touch points) and introducing multiple finance schemes and warranty offers. With this new product range and brand communication for 2021, Hitachi Cooling and Heating India is set to address the inherent consumer needs and will be driven by a strong sales & marketing push across the country, brand promotion in local languages and channel advocacy.The new product line-up for 2021 is available across all leading retail stores and on leading e-commerce portals.
