May, New Delhi: With India grappling with the second wave of the COVID 19, frontline workers have been the true champions in our fight against the virus. Standing in solidarity with those on the frontlines, Paree associated with state police forces in Gurgaon, Noida, Jaipur and Indore to support the female police officers who have been on the ground, working round the clock and are the true heavy-duty champions.
On the occasion of Menstrual Hygiene Day on 28th May 2021, Paree launched their newest variant Paree Super Ultra pads and organized menstrual hygiene drive across cities to support women police forces with their menstrual hygiene requirement while they are on the go.
Through this initiative, Paree salutes heavy-duty champions by showing gratitude towards the female frontline workers by launching a high-performance sanitary product – Paree Super Ultra. The thought behind this innovative product is to provide the right menstrual support for the physically demanding professions of women. Paree strongly believes in women being comfortable during their periods and ensures that periods don’t stop them from being champions.
Sahil Dharia, Founder & CEO of Paree said, “Women are the backbone of our society, whether it is amidst a global pandemic, or in our everyday life. On Menstrual Hygiene Day, we take this opportunity to honour our female police officers for their dedicated services to our country during these testing times. As a feminine hygiene brand, Paree understands the many avatars of the Indian woman and ensures that periods do not come in the way of them performing their duty. We are determined to offer products that cater to our resolute and confident women who are always on the go.”
Paree being a solution-driven brand presents Super Ultra product that is absorbent and ideal for women working longer hours. The pads ensure women are wetness free for a longer period and prevent any leakage especially during their heavy flow days. Indian women experience heavy flow periods quite often, and with long working hours and humid weather, this can lead to a lot of physical and mental discomfort. Observing the inadequacy of solutions for Heavy Flow in the market and in its endeavor to rightly take care of women’s needs, Paree offers the Indian women with the Heavy Flow Champion Sanitary Pads. The newest offering by the brand is Paree Super Ultra pads in XL and XXL sizes priced at Rs.30 and Rs.35 respectively.