- Aggressive expansion into International Market with an aim to target untapped geographies
- Aims to double the growth in FY 2022-23, targeting 500 Cr INRby 2023
Soothe Healthcare’s fast-growing feminine hygiene brand- Paree Sanitary Pads has established itself as a homegrown domestic leader in the feminine care category. With an objective to cater to women’s need andmake sanitary pads easily accessible, Paree Sanitary Pad has now expanded its operations to Tanzania, Africa & Nepal.
Spreading its wings far and wide, Paree Sanitary Pads has set its first footprints in the international market – Tanzania, Africa & Nepal. To target the untapped geographies of Africa, the brand partnered with Daktari Mkononi (DM), a leading pharmaceutical specialist company based out of Tanzania for its distribution and marketing. The brand plans to invest consistently to expand its operations in the international market starting with Tanzania & Nepal and to build a robust retail and distribution network. Furthermore, the brand plans to bolster its impressions in other parts of Africa and Asian countries tapping the large sanitary pad industry.
Commenting on the brand expansion, Mr. Sahil Dharia, Founder & CEO, Soothe Healthcare said, “Our focus for 2022 is to expand reach domestically and globally by amplifying our distribution network and be available at placeswhere there is a need for sanitary pad. We raised a total funding of Rs 230 crore or $31.5 million last year giving us ‘paree wings’ to pace up our growth, expand the manufacturing capabilities and investments in marketing and distribution.We are grateful and excited to set our first footsteps outside India with an objective to make a difference in the lives of women by not only providing the best-in-class products and design innovations that provide greater comfort.The other areas of focus for this year will be to add new products to the existing categories and expand our product line.”
Owing to the aggressive brand growth and funding raised by the company last year and the constant growth in the personal care segment, the brand has expanded its horizon by broadening its product offerings under the feminine care space. In a short span of time, Soothe Healthcare has become a 275-crore run rate company in 2021-22. Paree Sanitary Pads are available across 300,000 general trade stores, supermarkets, hypermarkets, and leading e-commerce marketplaces, pan India.
