Ahmedabad, acclaimed for its distinct identity defined by a unique amalgamation of culture, cuisine, and heritagesaw the unveiling of its first luxury chocolate boutique – Fabelle Exquisite Chocolates at the newly launchediconic ITC Narmadahotel. Set in the heart of Ahmedabad, theboutique aims to introduce visitors to Fabelle’s unique chocolate creations that have been meticulously curated to carefully balance tastes and textures while ensuring absolute perfection. Crafted with the choicest ingredients from across the world, the brand promises an unparalleled chocolate experience. The visitors may foster their love for chocolate & embark on the journey of understanding the nuances of chocolate making as they meet the Fabelle Master Chocolatier.
Launched in 2016, Fabelle endeavours to craft the finest luxury chocolate experiences for discerning consumers in India. Fabelle sources authentic single-origin cocoas from the fine cocoa-growing regions in Africa and South America, such as Ghana, Colombia, Madagascar, Ivory Coast, Venezuela, Saint Domingue and Sao Tome. Cocoas sourced from each region add a distinct flavour, texture, and aroma to the Fabelle masterpieces.
The boutique offers a range of multi-sensorial and multi-textural chocolate creations such as Fabelle Elements which are intricately crafted pralines inspired by the elements of nature, melt-in-mouth velvety soft cubes of Fabelle Ganache made with exotic cocoas delicately churned with butter & fresh cream and Fabelle Gianduja – recreation of an Italian delicacy from the Napoleon-era fashioned with hazelnut infused rich and creamy chocolate. It also offers an exotic bouquet of luxury chocolates like Fabelle Continents Collection, inspired by classic desserts from across five continents and Fabelle Dessert Collection inspired by iconic European desserts from Italy, France, Britain, and Switzerland.
The chocolate boutique also provides a range of exquisitely crafted desserts and cocoa beverages, crafted by Fabelle Master Chocolatiers along with the finest range of Fabelle Luxury Chocolate Bars.Additionally, it also offers opulent gifting bouquets which can be customised for diverse occasions. One may engage in personalizing their own Fabelle As You Like It chocolate cup creations offering myriad possibilities of fillings and toppings.
Commenting on the launch Mr. Anuj Rustagi, COO – Chocolate, Coffee, Confectionery and New Category Development – Foods Division, ITC Ltd, said, “Being India’s culinary heritage, Ahmedabad is a prime focus market for Fabelle.With the launch of our new boutique at ITC Narmada, we are happy to expand our luxury chocolate offerings in Gujarat. In line with ITC’s commitment to create world-class Indian products, Fabelle endeavours to offer best-in-class luxury chocolateexperiences for the discerning consumers of the State.”
With the launch of the chocolate boutique at ITC Narmada in Ahmedabad, Fabelle boutiques is now present nationally across eight cities, namely Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai, Amritsar, and Ahmedabad.
To indulge in this exquisite chocolate experience one can visit Fabelle at The Chocolate Boutique, ITC Narmada, Judges Bungalow Road, Vastrapur, Ahmedabad or contact the boutique team at Ph: 07969664000, 08336049930.
