ndia, October 2022:ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, is all set to bring on Diwali with fervour and unlimited entertainment for its AVOD users with the annual campaign, ZEE5 Manoranjan Festival (ZMF). Set to be held from 22nd to the 28th of October 2022, ZEE5 Manoranjan Festival will see a slew of premium and successful SVOD content titles streamed across languages, at zero cost.The initiative is in line with the brand’s vision to empower audiences with quality choices and binge-on to the latest hits from the content library of ZEE5.
During the 7-day festival 35+premium titles will be available for the AVOD audiences from across genres – thrillers, fiction, romance etc. The line-up includes titles like Kaun Banegi Shikharwati,Rashmi Rocket, Simmba, Dream Girl, 14 Phere,Kedarnath,in Hindi; Zombivli, Kaale Dhande, Pandu, Mulshi Pattern in Marathi; Varudu Kaavalenu, Geetha Govindam in Telugu; Aranmanai 3, Oh My Kadavule, Dikkiloona in Tamil;Guldasta, Kolkatar Harry, 8/12 Binay Badal Dinesh, in Bengali; Bhajarangi 2, Ek Love Ya, Heroin Kannada; Prathi Poovankozhi, Kalki, Aaha, Allu Ramendran in Malyalam, among many others.
Launching the campaign, Mr. Manish Kalra, Chief Business Officer, ZEE5 India said, “There is a growing appetite for quality content, compelling stories, and varied genres on OTT platforms across markets including the tier II and III cities. We have designed the ZEE5 Manoranjan Festival to cater to that demand by making some of our popular content properties accessible to larger audiences. It has always been an endeavour to democratize the accessibility of quality content while offering better value propositions to our consumers. We hope our viewers enjoy the premium ZEE5 content slate as they celebrate the festivities.”
Talking about the campaign, Mr. Abhirup Datta, Head – AVOD Marketing, ZEE5 said, “There has been an exponential growth in the number of AVOD viewers and with that, the demand for exclusive content has also seen an uptick. The overwhelming response and success of the ZEE5 Manoranjan Festival last year cemented our decision to bring this campaign back, on a much larger scale. With this campaign, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVOD content titles across languages, at no cost for a limited period. We certainly do hope that our offerings will be appreciated and enjoyed by our audiences across the country.”
Currently the highest-growing OTT platform in India as per latest industry reports, ZEE5 is known for its diversified content across 100+ taste clusters and its focus on real, relevant, and resonant storytelling. Today, ZEE5 is home to over 5 lakhs+ hours of on-demand content and 160+ live TV channels. With a rich library of over 3500 films, 1750 TV shows, 700 originals, ZEE5 offers content in 12 Indian languages: English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi. The platform has an exciting line-up for 2022 that will add to its extensive library of content, offering a wider array of catalogue to entertainment seekers.
