Gujarat : JOJO APP, a leading destination for Gujarati entertainment which is part of JOJO Limited, announced the launch of JOJO TV its FAST Channel (Free Ad-supported Streaming TV) on on LG Channels — the FAST service available on LG Smart TVs in a strategic partnership with LG Electronics(LG). This collaboration brings a massive library of high-quality Gujarati content directly to millions of living roomsvia LG Channels, the FAST service available on LG Smart TVs.
As the demand for regional language content surges in India, JOJO Limited is filling a vital gap by offering a curated selection of movies, original series, nataks and shows. This move continues to establish JOJO’s innovative and product driven approach in creating maximum touch points for viewers. JOJO also plans to be extending its fast channel offering with introducing more channels in the near future.
On this, Dhruvin Shah, Founder & CEO, JOJO App said, “Our goal has always been to make high-quality Gujarati content accessible to every household. By partnering with LG to launch JOJO TV on LG Channels, we are bringing our vast library of movies and originals directly to the big screen through a seamless experience. This is a significant step in our journey to innovate regional entertainment and reach our audience wherever they are.”
“At LG, we continue to enhance the LG Channels experience by expanding our content portfolio across genres. With the launch of Jojo TV, we are bringing a rich mix and best of Gujarati movies, TV shows, and originals to our platform, further strengthening our regional entertainment offering for viewers,” said Mr. Brian Jung, Director, Media Entertainment Solution, LG Electronics India Ltd.
The partnership allows LG Smart TV owners to access JOJO TV’s 24/7 linear streaming experience without any additional hardware or sign-up requirements. By blending the nostalgia of “lean-back” channel surfing with the modern variety of digital streaming, JOJO TV offers a seamless viewing experience for the Gujarati-speaking diaspora and regional fans.
LG Smart TV users can find JOJO TV by simply launching the ‘LG Channels’ app on their home screen. The channel is fully integrated into the electronic program guide (EPG), making it easy for viewers to discover the latest Gujarati hits and timeless classics owned by JOJO Limited.
The service is designed to be currently free for LG Smart TV users. By being seamlessly native within the LG Channels interface, JOJO TV provides an integrated experience that delivers a smooth, high-definition viewing journey for all users. As part of a growing FAST ecosystem, JOJO TV joins an elite list of providers on LG’s rapidly expanding streaming service, further solidifying its presence in the digital landscape.
JOJO TV is a premier regional content provider specializing in high-quality Gujarati entertainment. From blockbuster cinema to gripping original series, JOJO TV is dedicated to bringing the best of regional culture to digital-first audiences through innovative FAST channel technology.
