PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of a new 5-screen multiplex at Satyamev Emporio, Odhav Cross Road, Ahmedabad, Gujarat.
The launch will strengthen PVR INOX foothold in Gujarat with 151 screens in 35 properties and consolidates the brand’s presence in Central India with 297 screens in 69 properties across 25 cities in Madhya Pradesh, Gujarat, Rajasthan and Chhattisgarh.
The new multiplex is located at Odhav Industrial Estate, a business hub and one of the most prominent developing, commercial spaces of Ahmedabad. Due to its direct connectivity with Sardar Patel Ring road, the cinema will emerge as a preferred entertainment hub for all the city residents.
The cinema is equipped with the best-in-class theatrical solutions including the SP4K next- generation laser projectors that deliver ultra-high resolution, sharp, and bright images. Furthermore, the audis feature advanced Dolby surround sound and Next-Gen 3D technology for an immersive and wholesome experience. The property has a seating capacity of 812 audiences with added comfort through plush recliner seats.
Speaking on the launch, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “We are extremely pleased to expand our presence in Gujarat, one of the most progressive states and an investor friendly destination. This marks our 35th property in the vibrant state of Gujarat with a presence in 9 cities. Our expansion in Central India is key to our growth plans to bring the multiplex experience of watching movies within the reach of theatrical audiences”.
The new cinema is styled in a modern art deco design to deliver a luxurious experience with golden metal plasma frames in foyer area. The auditoriums have a magnificent Bordeaux red color theme with fabric paneling and gold niche ‘V’ pattern design on the side walls. Additionally, a wide range of gourmet delicacies served in the luxury of comfortable recliners and a concession counter with digital kiosks further adds to the property’s unique offerings.
‘’It is indeed a momentous day for us as we expand our footprint in the largest city and the commercial heart of Gujarat. Ahmedabad is undergoing fast paced urbanization and attracting migration from other cities being one of the best cities to live in terms of infrastructure and good governance. A cinema as the perfect out-of-home entertainment destination meets the leisure needs of the growing population. Offering an unmatched movie-going experience through comfort and convenience, we are confident that it will be well-received by the people of Ahmedabad.” said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.
With this opening, PVR INOX has strengthened its growth momentum and has opened 80 screens across 12 properties in 11 cities since the merger.
