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    Union Minister Jyotiraditya Scindia Unveils ‘Innovate to Transform’ as Theme for 9th Edition of India Mobile Congress

    OCCRP, the Media Organization Targeting Adani, Funded by the US: French Newspaper

    OCCRP, the Media Organization Targeting Adani, Funded by the US: French Newspaper

    Prithviraj Chavan places Prime Minister Narendra Modi’s recent U.S. visit in context at a KhulKe Roundtable

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    Not tiny; Goa is like a bindiya on Bharat Mata’s forehead: Shah

    Not tiny; Goa is like a bindiya on Bharat Mata’s forehead: Shah

    E-City Ventures to invest over Rs. 500 cr in real estate projects in Gujarat

    E-City Ventures to invest over Rs. 500 cr in real estate projects in Gujarat

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    Property worth thousand of crores is the real reason for Asharam Bapu’s Conviction

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    Union Minister Jyotiraditya Scindia Unveils ‘Innovate to Transform’ as Theme for 9th Edition of India Mobile Congress

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Paisalo Digital Limited celebrates 77th Independence Day launching brand new ‘Ab Rukna Nahi’ campaign

~The campaign propels business boundaries with accessible credit and further enables employment of women through the brand’s Business Correspondent model~

Rashtra Times by Rashtra Times
in Business
Reading Time: 2 mins read
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As India celebrates its 77th Independence Day, Paisalo Digital Limited proudly unveils its latest campaign, ‘Ab Rukna Nahi.’ This innovative campaign is poised to rejuvenate hope and ignite a growth mindset, inspiring individuals to transcend limits and succeed in their own line of work. Celebrating the action-oriented spirit of Indians, this groundbreaking campaign cultivates a mindset of self-reliance, urging Indians to wholeheartedly embrace their potential to the fullest. Paisalo reveals that they wish to empower their customers through both means (extend credit), communication and initiatives. The brand introduces a captivating campaign film that highlights the core motivation behind success, i.e., to keep taking action.

Talking about the campaign, Nishtha Sharma, VP Marketing, Paisalo Digital Limited shares,“Paisalo embodies the spirit of Indians who are known for their resilience and relentless pursuit of progress. Confronting challenges head-on and reshaping outcomes, the ‘Ab Rukna Nahi’ campaign pays homage to this action-oriented ethos and spirit that defines Indians. To nurture a growth mindset, our mission at Paisalo is to empower Indians through credit that drives awareness, accessibility and affordability, alongside nationwide communication and education initiatives.”

To celebrate 77th Independence Day, Paisalo Digital Limited took a proactive step by introducing an initiative that aims at boosting women employment across India. To do so, the brand is offering special assistance and added benefits to the first 77 women who apply to become a Paisalo Customer Service Provider (CSP) across India. These women will be trained in offering banking services, provide financial literacy and financial inclusion in the country. This strategic move stands as a testament to the company’s commitment to championing and empowering women, encapsulating the spirit of the campaign.

Campaign Link: https://www.youtube.com/watch?v=J4xf6HDeOqs

Paisalo Digital Limited’s initiatives have fostered an overwhelmingly positive impact, with a large proportion of customers being women. This signifies a solid groundwork for inclusive and equitable financial practices in India. Additionally, the Business Correspondent Model initiative stands out as a powerful driver of financial inclusivity under RBI and Government of India’s aim to generate self-employment and credit opportunities within marginalized communities.

Tags: 77th Independence DayAb Rukna NahibusinesscampaignNishtha SharmaPaisalo Digital Limited
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