• About
  • Advertise
  • Privacy & Policy
  • Contact
Rashtra Times
  • Home
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Union Minister Jyotiraditya Scindia Unveils ‘Innovate to Transform’ as Theme for 9th Edition of India Mobile Congress

    OCCRP, the Media Organization Targeting Adani, Funded by the US: French Newspaper

    OCCRP, the Media Organization Targeting Adani, Funded by the US: French Newspaper

    Prithviraj Chavan places Prime Minister Narendra Modi’s recent U.S. visit in context at a KhulKe Roundtable

    Prithviraj Chavan places Prime Minister Narendra Modi’s recent U.S. visit in context at a KhulKe Roundtable

    Not tiny; Goa is like a bindiya on Bharat Mata’s forehead: Shah

    Not tiny; Goa is like a bindiya on Bharat Mata’s forehead: Shah

    E-City Ventures to invest over Rs. 500 cr in real estate projects in Gujarat

    E-City Ventures to invest over Rs. 500 cr in real estate projects in Gujarat

    Property worth thousand of crores is the real reason for Asharam Bapu’s Conviction

    Property worth thousand of crores is the real reason for Asharam Bapu’s Conviction

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    Union Minister Jyotiraditya Scindia Unveils ‘Innovate to Transform’ as Theme for 9th Edition of India Mobile Congress

    India’s defence technology company Optimized Electrotech takes centre stage at Startup Conclave 2023, Showcasing its Cutting-Edge Defense Innovations

    India’s defence technology company Optimized Electrotech takes centre stage at Startup Conclave 2023, Showcasing its Cutting-Edge Defense Innovations

    Altigreen unveils experience centre in Surat

    Altigreen unveils experience centre in Surat

    Samsung to Launch New Foldable Phones on August 10; Customers Can Pre-Reserve the Next Galaxy at Just Rs 1,999

    Samsung to Launch New Foldable Phones on August 10; Customers Can Pre-Reserve the Next Galaxy at Just Rs 1,999

    Samsung Unveils Galaxy S21 FE 5G in India at Effective Price of INR 49999

    Samsung Unveils Galaxy S21 FE 5G in India at Effective Price of INR 49999

    Samsung ‘Big TV’ Festival is Back on Popular DemandThis New Year; Get Free Soundbar, Galaxy Tab, Attractive Cashback&More

    Samsung ‘Big TV’ Festival is Back on Popular DemandThis New Year; Get Free Soundbar, Galaxy Tab, Attractive Cashback&More

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports
    • Television

    Abhishek Aggarwal makes India proud at the Cannes red-carpet

    Toon into the madness – The Giant Wheel Festival is back in your city

    Toon into the madness – The Giant Wheel Festival is back in your city

    A Full-Circle Moment: Atlee to Receive Honorary Doctorate from Sathyabama University

    A Full-Circle Moment: Atlee to Receive Honorary Doctorate from Sathyabama University

    A Story of Memory, Mystery, and Madness : BHRAM

    A Story of Memory, Mystery, and Madness : BHRAM

    COLORS’ ‘Megha Barsenge’ starring Neha Rana & Neil Bhatt takes a 10-year leap into a saga of healing & reckoning

    COLORS’ ‘Megha Barsenge’ starring Neha Rana & Neil Bhatt takes a 10-year leap into a saga of healing & reckoning

    Vakyam Studios to Launch “Script to Screen” Filmmaking Workshop on June 7, 2025, Led by Director Dhruv Goswami

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Gleneagles Hospital Mumbai Expands its Reach to Ahmedabad in Collaboration with Care and Cure Multi-Speciality Hospital

    Gleneagles Hospital Mumbai Expands its Reach to Ahmedabad in Collaboration with Care and Cure Multi-Speciality Hospital

    CELEBRATE AND REKINDLE YOUR LOVE WITH THE LEELA PALACES HOTELS AND RESORTS

    CELEBRATE AND REKINDLE YOUR LOVE WITH THE LEELA PALACES HOTELS AND RESORTS

    Upcoming events in Melbourne, Victoria

    Upcoming events in Melbourne, Victoria

    Aliens Tattoo Launches its First Ever Studio in Surat

    Aliens Tattoo Launches its First Ever Studio in Surat

    Marron Burger a Unique Fast food Format opens door at Bapunagar, Ahmedabad

    Marron Burger a Unique Fast food Format opens door at Bapunagar, Ahmedabad

    DHI India Partners with Dermet launch the first DHI hair transplant and hair restoration clinic in Ahmedabad

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    ETIHAD AIRWAYS LAUNCHES GLOBAL SALE

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

No Result
View All Result
  • Home
  • News
    • All
    • Business
    • Politics
    • Science
    • World

    Union Minister Jyotiraditya Scindia Unveils ‘Innovate to Transform’ as Theme for 9th Edition of India Mobile Congress

    OCCRP, the Media Organization Targeting Adani, Funded by the US: French Newspaper

    OCCRP, the Media Organization Targeting Adani, Funded by the US: French Newspaper

    Prithviraj Chavan places Prime Minister Narendra Modi’s recent U.S. visit in context at a KhulKe Roundtable

    Prithviraj Chavan places Prime Minister Narendra Modi’s recent U.S. visit in context at a KhulKe Roundtable

    Not tiny; Goa is like a bindiya on Bharat Mata’s forehead: Shah

    Not tiny; Goa is like a bindiya on Bharat Mata’s forehead: Shah

    E-City Ventures to invest over Rs. 500 cr in real estate projects in Gujarat

    E-City Ventures to invest over Rs. 500 cr in real estate projects in Gujarat

    Property worth thousand of crores is the real reason for Asharam Bapu’s Conviction

    Property worth thousand of crores is the real reason for Asharam Bapu’s Conviction

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    Union Minister Jyotiraditya Scindia Unveils ‘Innovate to Transform’ as Theme for 9th Edition of India Mobile Congress

    India’s defence technology company Optimized Electrotech takes centre stage at Startup Conclave 2023, Showcasing its Cutting-Edge Defense Innovations

    India’s defence technology company Optimized Electrotech takes centre stage at Startup Conclave 2023, Showcasing its Cutting-Edge Defense Innovations

    Altigreen unveils experience centre in Surat

    Altigreen unveils experience centre in Surat

    Samsung to Launch New Foldable Phones on August 10; Customers Can Pre-Reserve the Next Galaxy at Just Rs 1,999

    Samsung to Launch New Foldable Phones on August 10; Customers Can Pre-Reserve the Next Galaxy at Just Rs 1,999

    Samsung Unveils Galaxy S21 FE 5G in India at Effective Price of INR 49999

    Samsung Unveils Galaxy S21 FE 5G in India at Effective Price of INR 49999

    Samsung ‘Big TV’ Festival is Back on Popular DemandThis New Year; Get Free Soundbar, Galaxy Tab, Attractive Cashback&More

    Samsung ‘Big TV’ Festival is Back on Popular DemandThis New Year; Get Free Soundbar, Galaxy Tab, Attractive Cashback&More

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Music
    • Sports
    • Television

    Abhishek Aggarwal makes India proud at the Cannes red-carpet

    Toon into the madness – The Giant Wheel Festival is back in your city

    Toon into the madness – The Giant Wheel Festival is back in your city

    A Full-Circle Moment: Atlee to Receive Honorary Doctorate from Sathyabama University

    A Full-Circle Moment: Atlee to Receive Honorary Doctorate from Sathyabama University

    A Story of Memory, Mystery, and Madness : BHRAM

    A Story of Memory, Mystery, and Madness : BHRAM

    COLORS’ ‘Megha Barsenge’ starring Neha Rana & Neil Bhatt takes a 10-year leap into a saga of healing & reckoning

    COLORS’ ‘Megha Barsenge’ starring Neha Rana & Neil Bhatt takes a 10-year leap into a saga of healing & reckoning

    Vakyam Studios to Launch “Script to Screen” Filmmaking Workshop on June 7, 2025, Led by Director Dhruv Goswami

  • Lifestyle
    • All
    • Fashion
    • Food
    • Health
    • Travel
    Gleneagles Hospital Mumbai Expands its Reach to Ahmedabad in Collaboration with Care and Cure Multi-Speciality Hospital

    Gleneagles Hospital Mumbai Expands its Reach to Ahmedabad in Collaboration with Care and Cure Multi-Speciality Hospital

    CELEBRATE AND REKINDLE YOUR LOVE WITH THE LEELA PALACES HOTELS AND RESORTS

    CELEBRATE AND REKINDLE YOUR LOVE WITH THE LEELA PALACES HOTELS AND RESORTS

    Upcoming events in Melbourne, Victoria

    Upcoming events in Melbourne, Victoria

    Aliens Tattoo Launches its First Ever Studio in Surat

    Aliens Tattoo Launches its First Ever Studio in Surat

    Marron Burger a Unique Fast food Format opens door at Bapunagar, Ahmedabad

    Marron Burger a Unique Fast food Format opens door at Bapunagar, Ahmedabad

    DHI India Partners with Dermet launch the first DHI hair transplant and hair restoration clinic in Ahmedabad

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    ETIHAD AIRWAYS LAUNCHES GLOBAL SALE

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

No Result
View All Result
Rashtra Times
No Result
View All Result
Home Business

Myntra Big Fashion Festival starts on October 7; 23 lakh products available across fashion, beauty and lifestyle

Rashtra Times by Rashtra Times
in Business
Reading Time: 4 mins read
0 0
A A
0

India 2023 Myntra has announced the arrival of Big Fashion Festival,  its biggest festive fashion extravaganza. With over 23 lakh styles from over 6000 brands, the fourth edition of the Myntra BFF offers one of the biggest assortment of selections across fashion, beauty and lifestyle ever and expects over 8 million customers to shop during the festive carnival. The platform’s marquee annual festive shopping bonanza will commence on the 7 of October. Over 5 lakh new styles have been added from brands that are popular among non-metro customers. To meet the expected surge in traffic and provide a smooth and seamless shopping journey to every shopper coming to the platform, Myntra has scaled its systems to handle ~1 million concurrent users at peak. This year, the platform will also provide access to constructs that are designed to showcase festive-oriented categories like Showstoppers, BFF Specials and Rewards.

 

Talking about the Big Fashion Festival, Nandita Sinha, CEO, Myntra, said, “As the nation earnestly awaits the festive season, at Myntra, we are geared to roll out our biggest edition of the ‘Big Fashion Festival’. This is an opportunity for the industry to gain momentum where brands are able to infuse newness with their offerings while also strengthening their base of shoppers. This is also an opportunity for our ecosystem partners, including big and small brands, Kirana partners and artisans to grow further.”

 

 

The platform has unique hero collections for ‘BFF Specials’ along with over 150 new launches, cross-brand collaborations and interesting CelebXBrand crossovers. In addition to fashion and  beauty, some of the emerging categories geared to witness rising demandthis festive season include home products, luggage, travel and accessories, footwear, and handbags.

 

 

Selection from diverse categories:

 

This BFF will see over 1.6 lakh styles and 50 new made-in-India D2Cbrands which arecelebrated under the Myntra Rising STARS bannerandwill offer a differentiated selection, with unique styles for both men and women across fashion, footwear, accessories and home. With the growing popularity and love for the catalog, some leading brands like Outcast, Nap Chief, BeYours and Veshti Company will showcase irresistible value-offers.

 

Indian wear is an integral part of one’s festive wardrobe and the men and women segments have been scaled to host 4.5 lakh styles, to cater to the festive demand ahead of the Big Fashion Festival. The collection houses a range of mass premium and premium styles across light and heavy Indian wear, and fusion wear which are seeing an increase in demand from customers. Fusion collection which comprises 45k styles from 1000+ brands is expected to trend among GenZ customers looking for an  Indo-western look.

International brands continue to gain traction among both men and women. Myntra has added over 20  sought-after international brands this year that are also participating in BFF for the first time, along with the robust portfolio of 400+ global brands across diverse categories such as accessories, home, menswear, and sports footwear. Some of the recently on-boarded international brands on Myntra include Anko, Saucony, Gymshark, Champion, BoohooMAN, DKNY, and Anne Klien, among others.

Offering 90,000+ products across 1500+ brands, including 200+ international brands in its beauty and personal care (BPC) portfolio, Myntra will enable shoppers with robust beauty offerings during the Big Fashion Festival. The Home category is expected to see increased traction from fashion-forward customers this festive season. This has seen Myntra add over 50,000 new home products to its catalogue of 750+ brands and more than 2 lakh aesthetically pleasing and trend-first styles.

Myntra will cater to the festive needs of GenZ customers. As part of FWD, Myntra’s immersive fashion proposition for Gen-Z, is an array of uber-trendy brands offering over 67 thousand styles. Prominent brands that are expected to trend during the Big Fashion Festival are Lulu & Sky, H&M, Trendyol, bebe, Tokyo Talkies, Hersheinbox, Street 9, Athena, Bonkers Corner, Freakins and Boohoo, among others.

 

Some of the brands offering their new collections include

 

Apparel – The adidas official Team India jersey, Rare Rabbit’s Walk 2.0 collection, UNRL, Jack&JonesRanveer X Urban Racer, The Kurta Company, Beyours, Oasis, Nike Jordan apparels, Gymshark, Jaipur KurtiXMadhuri Dixit, Janasya,  Boohooman, MANGO MAN and H&M among others

Beauty -Colorbar – Take me as I am, makeup range, L’oreal Paris Infallible Matte Resistance Lipsticks among others

Footwear–  Nike, Saucony, Champion, adidas

Luggage, Travel and Accessories – Urban Forest, Stylestry, Enoki by Baggit, Wildcraft Trolley, Ann Klien

Home – Anko, Starbucks

Watches and Wearables– FossilXDisney, CK, Lacoste, Hugo

 

Value Propositions and Rewards

The festive event provides access to unprecedented value propositions by brands, along with ingenious customer engagement propositions like the Curtain Raiser deals, Grand Opening Hours, Brand Mania and limited-time deal constructs. Customers can look forward to  Myntra Revolutionary Price which includes 10% bank offers in addition to attractive value offers. During the event, customers will also have access to an additional 15% off on using Myntra’s co-branded credit card in association with Kotak Mahindra Bank, to unlock more value on their festive purchases. Additionally, the shoppers can avail payment offers through partners like ICICI, Kotak, Paytm and Cred. This BFF, customers shopping above a certain amount, will be able to avail exciting rewards which may include gold coins, trolleys and backpacks, etc.

 


Warehouse, Logistics and Contact Centre scale-up

As part of the festive hiring ramp-up, Myntra has increased its women hiring, taking it to 21% while  creating employment opportunities for women from economically disadvantaged backgrounds and has extended additional income opportunities. The hiring spans rural locations and villages in states like Haryana, Telangana, West Bengal, and Karnataka. In addition to the supply chain, of the total hires in the contact center this festive season, 45% will be women hires. Myntra’s robust supply chain network, consisting of 17,000 MENSA (Myntra Extended Network for Service Augmentation), the platform’s neighborhoodKirana store partners, will play a pivotal role in fulfilling festive orders across the country.

 

About Myntra

Myntra is one of India’s leading platforms for fashion brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 6000+ leading fashion and lifestyle brands in the country such as H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over 19,000 pin codes across the country.

 

Tags: 23 lakh productsBeautyBig Fashion FestivalbusinessFashionLifestyleMyntraOctober 7
ADVERTISEMENT
Previous Post

Will “Nikki” succeed even in the face of social struggles?

Next Post

Sanjay Parikh Memorial Trust Presents Bharat Mahotsav in New York, USA: A Fusion of Culture and Wisdom

Rashtra Times

Rashtra Times

Next Post
Sanjay Parikh Memorial Trust Presents Bharat Mahotsav in New York, USA: A Fusion of Culture and Wisdom

Sanjay Parikh Memorial Trust Presents Bharat Mahotsav in New York, USA: A Fusion of Culture and Wisdom

Stay Connected test

  • 139 Followers
  • 33k Followers
  • 194k Subscribers
  • 23.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

Gujarat’s famous “Patola by Nirmal Salvi” inaugurates his showroom in Mumbai”

March 8, 2022

Tejasswi Prakash as Pratha

February 15, 2022
“Kaashi Raaghav” Set to Release in January 2025, Showcasing the Complexity of Relationships and the Thrill of Love

“Kaashi Raaghav” Set to Release in January 2025, Showcasing the Complexity of Relationships and the Thrill of Love

December 2, 2024
Soft Launch of CSR 762 by Svitch Bike!

Soft Launch of CSR 762 by Svitch Bike!

November 22, 2021

Actress Ekta Jain to shine at Ahmedabad Fashion Week after Mumbai runway hits

0

Ducati launch: Lorenzo and Dovizioso’s Desmosedici

0

How couples can solve lighting disagreements for good

0

Doctors take inspiration from online dating to build organ transplant AI

0

Actress Ekta Jain to shine at Ahmedabad Fashion Week after Mumbai runway hits

May 30, 2025
Gujarat’s Rising Architect Harsh Boghani Blends Art, Innovation, and Cultural Sensibility

Gujarat’s Rising Architect Harsh Boghani Blends Art, Innovation, and Cultural Sensibility

May 30, 2025
India’s Cranberry Craze: From Exotic Import to Everyday Superfruit

India’s Cranberry Craze: From Exotic Import to Everyday Superfruit

May 30, 2025
Attempt to Encroach Senior Citizen Woman’s Land: Serious Allegations Against Kailash Society

Attempt to Encroach Senior Citizen Woman’s Land: Serious Allegations Against Kailash Society

May 28, 2025

Recent News

Actress Ekta Jain to shine at Ahmedabad Fashion Week after Mumbai runway hits

May 30, 2025
Gujarat’s Rising Architect Harsh Boghani Blends Art, Innovation, and Cultural Sensibility

Gujarat’s Rising Architect Harsh Boghani Blends Art, Innovation, and Cultural Sensibility

May 30, 2025
India’s Cranberry Craze: From Exotic Import to Everyday Superfruit

India’s Cranberry Craze: From Exotic Import to Everyday Superfruit

May 30, 2025
Attempt to Encroach Senior Citizen Woman’s Land: Serious Allegations Against Kailash Society

Attempt to Encroach Senior Citizen Woman’s Land: Serious Allegations Against Kailash Society

May 28, 2025

Rashtra Times

Follow Us

Browse by Category

  • Action
  • AD Patel Institute of Technology
  • ADIT
  • Adventure
  • Agriculture
  • Ahmedabad
  • Ahmedabad Litrature Festival
  • Amazon
  • Anand
  • Anand Pandit
  • App
  • Application
  • Apps
  • Art Gallery
  • Association
  • Auto
  • Automobile
  • Aviation
  • Award Function
  • BANK
  • Book Launch
  • Brand
  • brand ambassador
  • Business
  • Business
  • Campaign
  • car
  • Casino Gambling
  • Cat Show
  • Cinema
  • Colors
  • Commodity
  • COVID – 19
  • Cricket
  • Crime
  • CSR Activity
  • CSR Initiative
  • Culture
  • Cyber
  • dance
  • Day Celebration
  • Devotees
  • Digital
  • Dr Vishal Singh
  • E-Commerce
  • Education
  • Electric Vehicle
  • Electronic
  • Empowerment
  • Entertainment
  • Environment
  • Event
  • Exihibition
  • Farmer
  • Fashion
  • Fashion
  • Fear
  • Feature
  • Festival
  • Film
  • Film Festival
  • Film Industrie
  • Financial
  • Food
  • Food
  • Foundation
  • Gadget
  • Game
  • Gaming
  • Gaming
  • Gandhinagar
  • General
  • Global
  • Gold
  • Gujarat
  • Gujarat Tourism
  • Gujarati Film
  • Gujarati music
  • Health
  • Health
  • Health Care
  • Health Insurance
  • Heritage Art Show
  • Hospital
  • Hotel
  • Ice Cream
  • India
  • Initiative
  • Insurance
  • International
  • International Day
  • Interview
  • Investment
  • IPO
  • Jaipur
  • Jessu Jordaar
  • Jewellery
  • Legal
  • Life Insurance
  • Lifestyle
  • Marketing
  • MG Motor India
  • Mobile
  • Mother's Day
  • Movie
  • Mr. Ravi Mittal
  • Mrathi
  • Mumbai
  • Music
  • Music
  • National
  • Natural
  • News
  • News\
  • NGO
  • Nifty
  • NSe
  • Offer
  • Online Gaming
  • Online Shopping
  • Organization
  • OTT
  • Pharmaceutical
  • Political
  • Politics
  • Prestige Group
  • Product Launch
  • Production
  • Products
  • PRSI
  • Raid
  • Rakshabandhan
  • Real Estate
  • Realestate
  • Realestate
  • RELIGIOUS
  • Review
  • Sales
  • Samsung
  • School
  • Science
  • Serial
  • share market
  • Skill
  • smartphone
  • Social
  • Song
  • Song Launch
  • Spiritual
  • Sport
  • Sport Car
  • Sports
  • Sports
  • Startup
  • Startup
  • Store Launch
  • surat
  • Tech
  • Technology
  • Television
  • Theatre
  • Thriller
  • Trailer
  • Travel
  • Tree House
  • UN
  • Uncategorized
  • University
  • Vadodara
  • Valvoline Cummins
  • VIBRANIUM
  • Web
  • Web Series
  • Women & Children
  • women empowerment
  • World
  • World
  • World Health Day

Recent News

Actress Ekta Jain to shine at Ahmedabad Fashion Week after Mumbai runway hits

May 30, 2025
Gujarat’s Rising Architect Harsh Boghani Blends Art, Innovation, and Cultural Sensibility

Gujarat’s Rising Architect Harsh Boghani Blends Art, Innovation, and Cultural Sensibility

May 30, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2020 Rashtra Times - Designed by eMobitech | Consulted by Vision Raval | Hosted by Hosting Bull Branding by BrandPAPA.

No Result
View All Result

© 2020 Rashtra Times - Designed by eMobitech | Consulted by Vision Raval | Hosted by Hosting Bull Branding by BrandPAPA.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In