India, 2023: Orient Electric Limited, part of the diversified USD 2.8 billion CK Birla Group, has introduced its Joylite range of festive lights inspired by the vibrant traditions and jubilant festivities of Diwali. Orient Joylite festive lights offer an enchanting collection of decorative lights designed to add a touch of radiance and a sense of celebration to any space. The lineup includes Diya curtain, Star curtain, Ball curtain, Crystal LED Toran light, Ganesh Ji and Swastik, Rosary and Pixel String lights, and Rope light. The Orient Joylite range embodies the essence of traditional festivities with a modern touch, adding the perfect luminance to festive and other special occasions.
Puneet Dhawan, Executive Vice President, Orient Electric Limited, said, “We understand the cultural significance of the ‘Festival of Lights’ in our country, and we are excited to introduce Joylite festive lights, just in time for the joyous Diwali celebrations. These Made-in-India lights are sure to enhance the festive ambiance of any setting while giving consumers an opportunity to have high quality, branded festive lights. Our versatile range extends its brilliance beyond Diwali, offering suitability for diverse celebrations such as weddings, parties, and other special occasions. As one of the leading brands in the Indian lighting industry, we are committed to delivering innovative and high-quality lighting solutions that meet the needs of the Indian consumers.”
Available in different shapes, sizes, colours, and lengths, the Made-in-India Orient Joylite festive lights will help people give their space a quick, celebratory makeover and add a touch of elegance to your festivities. From dazzling string lights that twinkle like stars to ornate Diya lights that exude a timeless charm, the Joylite range provides a plethora of options to choose from. Unlike ordinary lights, Orient Joylite festive lights come with an array of features and benefits such as high lumen output, retention of original brightness for longer duration, thick copper wire, and India-specific custom plug, among others. The company is also offering bundled Diwali gift boxes containing different combinations of Joylite festive lights through its brand store.
Orient Electric has also launched an advertising campaign covering TV, print, and digital to showcase and promote the Joylite festive lights.
