Ahmedabad, January 2024: Rare and Basics (R&B), a fashion brand under the Apparel Group, has inaugurated its third store in Ahmedabad. Located at Law Garden, this new outlet marks the 17th retail establishment for R&B in India.
Abhishek Bajpai, CEO of Apparel Group India, said, “R&B Fashion embodies Apparel Group’s dedication to superior quality and fresh style. Our homegrown brand expands its presence in Ahmedabad, India’s premier shopping hub, ready to delight customers with its unmatched experience”.
This opening emphasizes and further builds on R&B’s commitment to strengthen its presence and fulfill the growing fashion demands of Indian consumers. The newly opened large-scale store has a bright interior with segments for men, women, and children. The space is designed to appeal to a range of age groups and offer affordable apparel to Indian shoppers.
Spanning a spacious 11830sq.ft, the store at Law Garden, Ahmedabad stands as a testament to R&B Fashion’s reputation for trendsetting. It offers a curated selection, merging international runway hits with versatile everyday fashion. Catering to children, women, and men, the range extends to fashion apparel, footwear, beauty, toys, and accessories. True to R&B’s core values, the store advocates diversity and body positivity, by offering styles in a vast array of sizes.
Apparel Group launched R&B in October 2012 and opened its first retail store at Muscat Grand Mall in Oman. In India, R&B is currently present in Kozhikode (Kerala), Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore and Mysore. It currently operates over 123 stores across seven countries including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia, the company said in a previous press release.