Aims to make the auspicious gathering convenient and digital first for over 40 crore attendees, expected to attend the Mela
National, January 15th, 2025: PhonePe, today announced the launch of an extensive campaign around Maha Kumbh Mela scheduled to take place from January 13th to February 26th, 2025 in Pragyaraj. The campaign among many exciting things includes – the ‘MahaKumba Ka MahaShagun’ offer, where first time users attending the gathering in Pragyaraj city an avail INR 144 flat cashback on their first transaction. The offer is valid throughout the Mela till February 26th, 2025 and on transaction as low as INR.1.
To drive consumer awareness for the campaign, the company is also using a mix of Maha Kumbh themed QR codes, banners, posters and other branding elements at relevant touch points. Further, to make this auspicious gathering even more exciting PhonePe has launched a special message on its SmartSpeaker, wishing attendees “Maha Kumbh ki Shubhkamnayein, Maha Shagun ke Saath”.
The campaign is aimed to help make the auspicious gathering of the Maha Kumbh Mela convenient and seamless for over 40 crore attendees, expected to attend the event. Allowing them to move about without the stress of carrying cash for paying at stalls or stores or even to pay for shaguns, as PhonePe will be an accepted mode of payment throughout the venue. This will also further enhance the adoption of digital payments in the country, while driving financial inclusion for crores of Indians who are yet to come into the digital payments fold.
Here is a step-by-step guide to avail this special cashback offer:
- Download the PhonePe app on your ioS or Android device
- Link your bank account and set a UPI PIN
- To avail the offer, allow location permission on the app. Don’t forget to keep location service ‘on’ on your device as well. The offer is valid for users in Prayagraj city only.
- Pay seamlessly using your linked UPI account across uses cases
- Cashback will reflect in the form of a scratch card on the PhonePe app
*Offer is valid only for 1st time customers transacting on PhonePe UPI or RuPay CC on UPI, post downloading the PhonePe app and valid only for users in Prayagraj city from January 13th to February 26th, 2025 for a minimum transaction of INR. 1.
