Dyson India today announces the opening of its firstDyson Demo storein Surat. Located on the ground floor of the VR Mall, the DysonDemo store is home to Dyson’s full portfolio of products, where consumers can have an uninterrupted hands-on experience, forthe ultimate “try-before-you-buy” retail experience to ensure they find the right machine or accessory to suit their needs.
From live demonstrations to showing the effectiveness of Dyson vacuums on different floor types and debris (from cereal to confetti and various types of dust) in a ‘real-life’ setting to showing real-time indoor air quality data and pollution events, the store is also equipped withstyling stations where consumers can have their hair styled with the latest Dyson beauty technologies. Additionally, the store features a dedicated Audio zone where customers can experience Dyson’s high-fidelity headphones. These tailored experiences of trying out Dyson technologies help potential owners understand the intelligence behind Dyson technologies.
“At Dyson, our focus is on solving the problems that others ignore whether it’s our technology or the way people experience our products. With the launch of Dyson Demo stores across India, we’re bringing our products closer to consumers in interactive ways, helping them understand our technology and how it solves real-world problems”said, Ankit Jain, MD, Dyson India.
He added, “We’re excited to open our first store in Surat, marking another milestone for Dyson in India. This will be our 23rd store in the country and the second direct store in Gujarat. Our Dyson Experts are here to offer personalized guidance, ensuring every customer finds the right solution for their needs.We believe people want quick, accurate information—and who better to provide it than Dyson experts who invented, developed and manufactured the technology.”
To discover and experience Dyson’s latest technologies first-hand, including the recently launched Dyson AirstraitTMstraightener, customers can consult with a Dyson Expert for personalized advice. At the styling stations, Dyson stylists offer personalised tips on using Dyson beauty products, catering for all hair types and styling needs,while also providinglive demonstrations using the products. Complimentary in-store styling appointments and masterclasses from Dyson experts can be booked through the website www.dyson.in or by calling the store directly on +91 84604 73259.
