June 13, 2025 – In a heartfelt display of community spirit, Kaushik Outdoors, a prominent local outdoor media owning group, has adorned the city’s landscape with a series of impactful hoardings carrying the message, “HausalaRakhna Ahmedabad” (Stay Strong Ahmedabad). This initiative aims to foster a sense of togetherness and resilience among the citizens during what has beenunderstood as the worst aviation tragedy in the history of India.
As a part of Ahmedabad, we believe it’s our responsibility to use our platform to spread positive messages and uplift spirits,” said Kaushik Shah, Chairman of Kaushik Outdoors. His son
Managing Director of Kaushik Outdoors, Saket Shah added that “The phrase ‘HausalaRakhna Ahmedabad’ is more than just words; it’s a sentiment that resonates with the inherent strength and solidarity of our city. We want to remind everyone that even in trying times, we are stronger together.
The message in its simplicity withtext on a clean background, is a powerful visual reminder for Ahmedabad’s residents to lean on each other and find strength in unity. This gesture by Kaushik Outdoors demonstrates a deep connection with the city’s pulse and a desire to contribute positively to the collective morale of its citizens in such trying times.
The hoardings have been strategically placed across key locations in Ahmedabad, ensuring wide visibility and reach. This initiative underscores the power of outdoor media not just for advertising, but as a vital tool for community engagement and shared social messaging when needed.
Kaushik Outdoors hopes that this simple yet profound message will serve as a beacon of hope and encouragement, reinforcing the belief that Ahmedabad can overcome any challenge with its characteristic resilience and communal support.
Beyond business, Kaushik Outdoors is committed to leveraging its platform for social good and community welfare. The same is also seen from the very unique messages/proverbs that they display on their contact creatives.
