Ahmedabad, 29th August 2025 – Atlantic Watches, the Swiss watchmaker with over 135 years of horological legacy, proudly announces its entry into the Indian market with an exclusive launch in Ahmedabad. Established in 1888 in Bettlach, Switzerland, the brand has long been admired for its precision, craftsmanship, and timeless designs. The brand is making its Indian debut with Mumbai-based Retail chain, Just in Time. Currently present in Ahmedabad, Mumbai, and Pune , it plans to rapidly expand. Atlantic brings its rich heritage and innovative spirit to one of the world’s most dynamic and fast-growing luxury markets. At Ahmedabad Launch, Philip Rufli (Head of Sales at Atlantic Watches), Fredi Bickel (CEO of Atlantic Watches), Jayanti varma (Director of Retail interface) and Arun D Silva (Director of Retail interface) were present.
Philip Rufli, Head of Sales at Atlantic Watches, said:“India is a vibrant market with a deep appreciation for craftsmanship and legacy. With our entry here, starting in Ahmedabad, we aim to connect with a new generation of watch lovers who seek both heritage and modern style in their timepieces. Our collections embody Swiss reliability while resonating with contemporary lifestyles.”
Fredi Bickel, CEO of Atlantic Watches, added: “The launch of Atlantic Watches in India is an important milestone for us. We are confident that our 135-year-old tradition of Swiss watchmaking, combined with innovative designs, will find strong resonance with Indian consumers. Ahmedabad is the perfect city to begin this journey, as it reflects a unique blend of heritage, culture, and modern aspirations — values that align with our brand philosophy.”
For more than a century, Atlantic has been at the forefront of Swiss watchmaking. Known for pioneering milestones such as one of the first waterproof chronographs in 1932 and the groundbreaking “Speed Switch” date mechanism in 1960, the brand has consistently blended innovation with tradition. Its iconic Worldmaster line remains a defining hallmark, while a diverse range of contemporary collections offers sporty, elegant, and versatile designs for today’s watch enthusiasts.
India’s evolving luxury market and its growing community of discerning consumers make it a significant milestone for Atlantic’s global expansion. Positioned in the accessible luxury segment, the brand offers Swiss-made quality with designs that balance tradition and modernity — perfectly suited for India’s new-age professionals and style-conscious customers.
The Collections of Atlantic Watches: Atlantic Mariner Quartz Wave Green
The Ahmedabad launch showcased two standout models from Atlantic’s collections: the Mariner Quartz Wave, inspired by the spirit of the sea with its 42mm case, wave-structured dial, sapphire crystal, and 200m water resistance.
Seawave 35mm | Mother of Pearl Dial- Seawave 35mm, a radiant and elegant timepiece featuring an integrated bracelet, Swarovski® Cubic Zirconia details, and 100m water resistance. Both reflect Atlantic’s signature blend of Swiss precision, craftsmanship, and contemporary style.
About Atlantic :
Founded in 1888 by Eduard Kummer in Bettlach, Switzerland, Atlantic (originally EKB – Eduard Kummer Bettlach) began by producing parts for renowned brands like Longines and Certina. The first watches under the name “Atlantic” were launched in 1932, including one of the earliest waterproof chronographs. The brand introduced the innovative “Speed Switch” in 1960, reinforcing its reputation for technical excellence.
For more than a century, Atlantic has been at the forefront of Swiss watchmaking. Known for pioneering milestones such as one of the first waterproof chronographs in 1932 and the groundbreaking “Speed Switch” date mechanism in 1960, the brand has consistently blended innovation with tradition. Its iconic Worldmaster line remains a defining hallmark, while a diverse range of contemporary collections offers sporty, elegant, and versatile designs for today’s watch enthusiasts.
India’s evolving luxury market and its growing community of discerning consumers make it a significant milestone for Atlantic’s global expansion. Positioned in the accessible luxury segment, the brand offers Swiss-made quality with designs that balance tradition and modernity — perfectly suited for India’s new-age professionals and style-conscious customers.
The Collections of Atlantic Watches: Atlantic Mariner Quartz Wave Green
The Ahmedabad launch showcased two standout models from Atlantic’s collections: the Mariner Quartz Wave, inspired by the spirit of the sea with its 42mm case, wave-structured dial, sapphire crystal, and 200m water resistance.
Seawave 35mm | Mother of Pearl Dial- Seawave 35mm, a radiant and elegant timepiece featuring an integrated bracelet, Swarovski® Cubic Zirconia details, and 100m water resistance. Both reflect Atlantic’s signature blend of Swiss precision, craftsmanship, and contemporary style.
About Atlantic :
