Surat, 23nd January 2026: Honda Motorcycle & Scooter India (HMSI) carried forward its nationwide road safety initiative with an awareness campaign in Surat, Gujarat. The campaign engaged over 2400 students from Broadway International School and Alchemy School creating an open platform for learning, interaction and shared responsibility on the road.
The campaign focused on building a practical understanding of road behaviour through structured sessions where participants were introduced to the fundamentals of safe riding practices, importance of traffic discipline and the role of awareness in everyday commuting. The sessions encouraged participants to view road safety not merely as a set of rules, but a daily habit that influences personal and collective well-being.
The programme featured interactive learning formats allowing participants to engage actively with road safety concepts. Safety riding theory sessions formed the foundation of the campaign, enabling participants to absorb key messages in a relatable manner.
With two-wheelers forming an essential part of daily transport in the region, the initiative aimed to support informed and responsible behavior among current and future road users. The campaign addressed common on-ground scenarios encountered in daily life, enabling participants to connect learning with real-life situations.
Guided by its global safety slogan: Safety for Everyone, Honda is committed to creating a future where mobility and safety go hand in hand. Through education and early sensitization, Honda strives to instil road safety awareness from a young age, fostering a generational shift where safe practices become second nature rather than a conscious effort.
Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:
In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.
One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a safety culture in young minds and transform them to be the road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.
HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.
HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 10 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:
SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.
- PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
- INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
- EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
HMSI also recently launched its innovative digital road safety learning platform, E-Gurukul, this
E-Gurukul platform offers training modules tailored for three specific age groups from 5 years till 18 years ensuring a comprehensive approach towards road safety. Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming or downloading, and multilingual modules to ensure accessibility across diverse regions. The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups.
