super.money Breeze is helping Gujarat’s D2C brands unlock profitable growth
Visuals from super.money’s Breeze Gujarat mixer in Ahmedabad with D2C founders
Ahmedabad, March, 2026: India’s D2C ecosystem is entering its most decisive phase yet. As brands move away from marketplace dependency toward owned channels, growth is no longer about driving traffic; it’s about converting it. With acquisition costs rising, checkout efficiency has become the clearest determinant of profitable scale. Against this backdrop, super.money Breeze, a next-gen checkout layer built for scale, conversion, and retention; hosted the ‘Ahmedabad D2C superConnect’, convening founders, operators, investors, and ecosystem leaders to discuss Gujarat’s evolving D2C landscape and the structural levers required to unlock profitable growth. The event featured panelists who are leading voices across commerce and venture capital, including Kunal Kothari (Founder, Mobavenue AI Tech), Anuj Shah (Founder, SENSES), Yash Dholakia (Partner, sauce.vc), and Ananya Chand (Founder, Hygriv Capital). Sulay, Founder of Bummer also shared learnings from his brand-building journey.
Speaking about the potential for D2C brands to leverage the opportunity that super.money Breeze presents, Prakash Sikaria, CEO & Founder of super.money, said, “Gujarat has always built businesses with strong fundamentals. What we are seeing today is manufacturers evolving into national brands through digital distribution. Our vision at super.money Breeze is to remove every friction between intent and purchase. When checkout is seamless, more customers complete their purchases and that means faster growth with healthier margins. We are already seeing multiple brands leverage super.money Breeze to unlock higher conversions, stronger repeat behavior, and measurable revenue growth.”
Anuj Shah, Founder, SENSES, who was in attendance and a panelist, said “I started my journey with Breeze two years back. From there to now, having scaled about 10x, Breeze has been a partner with us since day one. What’s amazing about this tool is it keeps updating itself with the problem statement that a brand gives them. So it’s very adaptable in the way it works. So that’s amazing for an early stage founder as well, where the checkout option is literally asking you for your problem statement and working on it like it’s a customized tool for you. So that has helped us in growing and maintaining our profitability as well in the long run.”
super.money Breeze’s vision for Gujarat is to catalyze its transition from being a traditional manufacturing and “middleman” powerhouse into a digital-first D2C hub. This aligns with the thought of powering a new era of ‘Make in India, Sell to India’ by enabling manufacturers to become digital-first D2C brands.
The discussion at Ahmedabad D2C SuperConnect emphasized that the biggest revenue leakage for D2C brands often occurs at checkout. High-intent customers frequently drop off due to friction such as manual address entry, OTP delays, and payment failures. super.money’s Breeze addresses this through its intelligence backbone powered by 500M+ shopper profiles.
super.money Breeze entered the Gujarat market in 2023 with its first partner – a Surat-based accessories brand. Since then, its presence has expanded across multiple cities and categories, aligning closely with the state’s digitally ambitious founders.
Unlike ecosystems driven by vanity metrics, Gujarat’s founders are known for their sharp focus on operational efficiency and unit economics. This pragmatic mindset has made conversion optimization, prepaid adoption, and working capital efficiency central priorities for scaling brands. super.money Breeze’s Flipkart Group intelligence advantage and payment orchestration capabilities are designed specifically to address these bottlenecks. Its focus extends beyond enabling transactions to strengthen the overall profitability.
Traditionally known as one of India’s strongest manufacturing and trading states, Gujarat is now witnessing a new wave of entrepreneurs building direct-to-consumer brands across apparel, FMCG, food, eyewear, and handicrafts. Many of these brands originate from Tier 2 and Tier 3 cities but serve a pan-India customer base.
Ahmedabad D2C superConnect by super.money Breeze underscored a clear takeaway: as the next wave of Indian D2C growth shifts toward Bharat and operational discipline becomes paramount, intelligent checkout infrastructure will be a decisive competitive advantage.
