State of Joy, the homegrown sneaker brand celebrating India’s real, raw, and unapologetic spirit, has officially launched across India, marking a significant milestone in the country’s evolving footwear landscape. Founded by industry veterans Pullela Gopalakrishna Bachi and Dasari Raju Ramesh, the brand aims to redefine everyday footwear through anatomically designed sneakers that combine comfort, movement, and self-expression.
Built on the belief that great footwear should work with the natural shape and movement of the human foot, State of Joy’s products are designed using an anatomy-first approach. The brand’s sneakers prioritize all-day comfort, support, and wearability while maintaining a contemporary aesthetic that resonates with today’s consumers.
More than just a footwear brand, State of Joy is building what it calls the “Joy Subculture”—a community-driven movement that celebrates individuality, creativity, and authentic self-expression. Inspired by everyday creators, artists, dreamers, and independent thinkers, the brand seeks to create a culture where people can embrace joy on their own terms.
With a presence across over 800 premium retail stores and more than 3,000 multi brand stores nationwide, State of Joy is focused on expanding its footprint across India through a strong omnichannel strategy. The brand is also investing in exclusive brand outlets, which are expected to contribute significantly to future growth, while continuing to strengthen its presence across leading retail networks.
Speaking about the launch, Pullela Gopalakrishna Bachi, Founder, State of Joy, said:
“State of Joy was created with a simple belief—that footwear should feel as good as it looks. Through our anatomically designed shoes, we are focused on delivering comfort that supports the way people naturally move, while also creating a brand that celebrates authenticity, individuality, and joy. As we launch across India, we are excited to build a community that reflects the confidence, creativity, and spirit of modern India.”
Built on deep technical expertise and global footwear standards, State of Joy represents a new generation of Indian brands that are confident, culturally rooted, and future-facing. By combining comfort-driven innovation with contemporary design and community-led storytelling, the brand aims to create meaningful connections with consumers across the country.
