Doritos, the world’s no. 1 nacho chip* brand and Cinépolis India, the country’s first international cinema exhibitor,today announced Doritos x Cinepolis Popcorn, a snack innovation co-created for the cinema that brings the bold taste of Doritos Nachos to Cinépolis’s signature popcorn. Designed especially for the big screen, the product brings together two much-loved snacking formats to create what the brands are calling ‘The Superhit Crunch’.The partnership reflects the evolving role of food and beverage in India’s cinema experience. An estimated 150 million people go to the movies in India each year, and with snacking among the country’s fastest-growing consumer categories, the cinema has become a meaningful point of consumption for food and beverage brands.Food is no longer just an add-on to the experience. It is becoming a central part of how consumers enjoy cinema with friends, families and peers.
Sharing his remarks on the partnership, Ankit Agarwal, Marketing Director – Doritos, PepsiCo India, said, “At Doritos, said, “At Doritos, we have always believed that snacking is closely linked to social moments and shared experiences. Cinema is one of the most powerful examples of that where people come together, spend time together and look for snacks that add to the excitement of the occasion. Our partnership with Cinépolis allows us to take Doritos into a new consumption moment in a way that feels true to the brand. Doritos X Cinepolis Popcorn brings together the familiarity of popcorn with the bold taste of Doritos Nachos, creating a snack experience that is made for the big screen.”
Doritos x Cinepolis Popcorn launches on FOOVIES, Cinépolis India’s platform that brings food and movies together. FOOVIES carries the company’s menu across its cinemas, including in-seat ordering, regional menus and limited-edition offerings such as those introduced during its Blockbuster Food Festival. Food and beverage accounts for nearly 30 percent of Cinépolis India’s revenue. Doritos x Cinepolis Popcorn is the latest innovation on the platform.
For Doritos, the partnership is a natural extension of the brand’s role in social hangouts and shared moments. As a brand known for bold snacking experiences, Doritos has become synonymous with occasions where people come together, whether at home, with friends, at parties or at the movies. With Doritos x Cinepolis Popcorn, the brand is now bringing its bold flavour experience into one of the most loved social hangout spaces: the cinema.
“FOOVIES is built on a reality, that food and beverage is now as much a part of the cinema visit as the film itself. What has changed is that this side of the business has matured into something brands now want to build products for, the way they would for any serious retail channel. For FMCG brands, the value is no longer only in being seen. It is in becoming part of an experience people choose and look forward to, and that is what we built Doritos x Cinepolis Popcorn to be,” said Devang Sampat, Managing Director, Cinépolis India.
Doritos x Cinépolis Popcorn is available across Cinépolis cinemas.
