- Strengthening its entertainment ecosystem, Tata Play now offers Spotify Premium to all its subscribers through its two popular entertainment apps, Tata Play Binge and the Tata Play Mobile App
- New users can enjoy four months of Spotify Premium Standard that offers ad-free listening, high-quality audio up to 320kbps, and offline access to tracks, albums and playlists, and at no additional cost.
Tata Play, India’s leading content distribution platform, has introduced an offer in collaboration with Spotify, enabling subscribers to enjoy one of the world’s most popular audio streaming services. The offer will be available to Tata Play Binge subscribers starting today, followed by a rollout on the Tata Play Mobile App subsequently.
By expanding its music offerings, Tata Play continues to give subscribers greater choice while complementing its existing television and OTT aggregation services. As part of the offer, subscribers who are new to Spotify Premium can enjoy a complimentary four-month trial of Spotify Premium Standard.
Adding to the launch, Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, said, “This partnership brings together Tata Play’s strong household reach and Spotify’s world-class audio platform to create greater value for consumers. By combining our strengths, we are making it easier for customers across India to access a richer and more personalized audio entertainment experience, while enabling both brands to expand their reach and engagement.”
Rami Jamal, Partnerships Head, Spotify, South Asia Middle East and Africa said, “Everyone deserves to hear their favourite music the way it’s meant to sound – no ads, no interruptions, just high-quality audio and a listening experience built around how you listen. Partnering with Tata Play brings Spotify Premium to millions of households already passionate about entertainment, and we couldn’t be more excited to welcome them in.”
Subscribers can redeem the offer using a promotional code through Tata Play’s platforms. Once activated, Spotify Premium Standard can be enjoyed across compatible devices, offering ad-free listening, offline downloads, unlimited skips, and access to over 100 million songs and over 7 million podcast titles.
