Despite the pandemic ravaging the media and entertainment industry, superstar Ranveer Singh expanded his passion project, the independent music record label called IncInk, by signing a new artist and also launched nine music videos! Ranveer’s vision for IncInk, which he founded with Navzar Eranee, is extremely ambitious and he ensured that the label kept supporting and promoting homegrown artists despite COVID-19.
Ranveer has maintained that he is looking to unearth the future superstars of the music scene in India and champion indigenous and new age music that celebrates the culture, diversity and reality of our country. IncInk is his passion project that aims to give a platform to raw talents with no connection in the music industry, from across the country, to express their skills and present their raw talent to global audiences. IncInk’s artist roster features really acclaimed rap and hip/hop artists like Kaam Bhari, Spitfire, SlowCheeta and Devil The Rhymer.
Ranveer says, “When you make it your mission to discover new artists and present them effectively to the world, you have to live by that pledge every single day. Yes, 2020 has been a challenging year for the music and the entertainment industry but I’m delighted that IncInk has stayed on course to fulfilling the promises we made to these young and brilliant talents of India.”
