November 2021: Valvoline Cummins Private Limited, a leading global lubricant manufacturer, launched a digital campaign, ‘Gensets ka 1-2-3’, which encourages and remindsconsumers to regularly service their gensets to ensure no power blackouts, whether its at home or a commercial area. Every year around this season, India sees record demand for powerand sometimes there is load shedding too. In our daily lives, we often forget to get our gensets serviced and only remember to do so when there is a blackout. Following the same thought, Valvoline Cummins launched a digital campaign ‘Gensets ka 1-2-3 approach’, an interactive video that informs and educates the importance of regular servicing. Video Link : https://youtu.be/9m30KXwQzAo
Valvoline Cummins is committed to ensure regular power with its promising range of engine oil ‘Premium Blue’ specifically made to meet the lubrication needs of gensets and increase its efficiency. Regular change of oil is the most important part of servicing a genset and Valvoline’s range of Premium Blue engine oil meets and exceeds the lubrication requirements, ensuring smooth and uninterrupted working throughout the season. Their unique dispersant technology results in reduced maintenance and longer engine life.A serviced genset performs at its best, emits less smoke, provides ease of mindownership, and most importantly, saves fuel cost, given that diesel rates are at a record high.
Speaking about the campaign, Ms. Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins, India said, “Through this campaign, we aim to encourage and inform the consumers to get their gensets serviced to ensure a well-lit home and other spaces which we generally ignore. She further added “We invest heavily in our Research and Development to introduce products which match or exceed consumer needs. With the same thought, we have ‘Premium Blue’ engine oil which provides sufficient protection to all the internal parts of a genset for a long time. We are proud that it is exclusively recommended and endorsed by Cummins.”
Premium Blue is a jointly developed technology between Valvoline and Cummins with extensive trials on the engines.
