Gujarat: The upcoming psychological thriller film “Bhram” is setting a unique promotional strategy for Gujarati cinema. Produced by the makers of “Hun Iqbal”, the film is releasing on May 16, 2025. This film aims to offer audiences an interesting, creative, and interactive experience. The goal of this approach is to align the film’s unique subject and storytelling with promotional activities to create a strong buzz. Notably, the film is directed by renowned Gujarati filmmaker Pallav Parikh and stars Mitra Gadhvi, Sonali Lele Desai, Abhinay Banker, and Nishma Soni. The film is produced by the same team behind the critically acclaimed “Hun Iqbal.”
For the first time in the history of Gujarati cinema, the promotion of a film has been done through an Instagram game. This game has been receiving a great deal of attention on social media, where users solve puzzles and identify hidden clues. In addition, the makers of “Hun Iqbal” and “Bhram” have made another unique attempt. At the Weekend Window in Ahmedabad, a few young people were seen with blood-filled faces and holding flash mobs, which caught the attention of many Ahmedabadis. This engaging promotional stunt by the team of “Bhram” has generated significant buzz for the film.
To further promote the film, an innovative interactive motion sensor poster has been unveiled—this is the first attempt of its kind in Gujarat. The motion sensor technology offers a unique way for audiences to interact with the poster. As people approach the poster, it activates, revealing more images; as they move away, the screen goes black. This interactive technology allows the audience to connect with the film’s storyline in a new way.
The film follows Maya, a 42-year-old woman suffering from dementia, which causes her to forget past events. However, when she witnesses the murder of her own daughter, her life is turned upside down. Time is running out for Maya, and she must piece together her broken memories to uncover the truth before the murderer vanishes. With its unique narrative, powerful performances, and experimental digital strategy, “Bhram” is set to bring something fresh to Gujarati cinema.
Before its release, this distinctive promotional campaign for “Bhram” is paving the way for a new direction in Gujarati cinema. With its use of interactive technology and social media innovations, “Bhram” is ready to engage audiences in a unique way and set a new benchmark.
With its storytelling and innovation, the film “Bhram” is all set to hit cinemas on May 16, 2025.
