India, 2025: With a view to empower customers with greater financial security, Equitas Small Finance Bank (SFB) and Edelweiss Life Insurance today announced their bancassurance partnership. This partnership will allow the bank’s vast customer base to access Edelweiss Life’s comprehensive life insurance solutions.
Elated to partner with Edelweiss Life Insurance, Mr. Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, said, “At Equitas, we are committed in building strong partnerships that complements the value we offer to our customers. Expanding our range of saving products, we are collaborating with third-party providers to offer insurance coverage to our customers through open market framework. Together with Edelweiss Life Insurance, we will provide services that encompass diverse plans ranging from protection, savings, endowment and ULIP. We hope this tie-up will offer our customers access to a wide range of financial services that support the financial wellbeing.”
Anup Seth, Chief Distribution Officer, Edelweiss Life Insurance, said, “This partnership strengthens our presence in the Southern markets, enabling us to reach more customers with solutions tailored to their dreams and aspirations. We are proud to collaborate with a like-minded institution that shares our deep commitment to customer centricity and advisory excellence—values that are at the heart of everything we do.”
As part of its multi-product strategy, this partnership underscores Equitas SFB’s commitment to offering holistic financial solutions that integrate savings, investments, and protection under one roof. Tailored for today’s discerning savers, these offerings combine disciplined wealth creation with essential financial security and aligns seamlessly with customers’ evolving life-stage goals.
Together, Equitas Small Finance Bank and Edelweiss Life Insurance are poised to create a strong ecosystem for protection, wealth creation, and best-in-class insurance advisory for their customers.
About Equitas Small Finance Bank
Equitas Small Finance Bank is one of the largest small finance banks in India. As a new-age bank, we offer a bouquet of products and services tailored to meet the needs of our customers – individuals with limited access to formal financing channels, as well as affluent and mass-affluent, Small & Medium Enterprises (SMEs) and corporates. Our firmly entrenched strategy focuses on providing credit to the unbanked and underbanked micro and small entrepreneurs, developing products to address the growing aspirations at the ‘bottom of the pyramid’, fuelled by granular deposits and ‘value for money’.
About Edelweiss Life Insurance
Edelweiss Life Insurance (formerly Edelweiss Tokio Life Insurance) established nationwide operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. The company has been focussed on bringing innovation, simplicity, and a new-age approach to life insurance, aligned with the expectations of the customer today. It has been offering need-based and innovative life insurance solutions to help customers live their #zindagiunlimited. With a customer-centric approach, the company has been operating as a multi-channel distribution business to effectively serve its customers across the country.
Awards:
The company has earned recognition from several reputed industry forums over the years. Here are some noteworthy awards:
- Organ donation initiative recognised as Best CSR initiative – Life Category at FICCI Insurance Industry Awards 2023
- ‘Bolt’ recognised under ‘Public & Private Collaboration’ category at NASSCOM Foundation TechForGood Awards 2024
- Recognized as Great Place to Work for 4 consecutive years
- Golden Peacock Award 2023 for Risk Management
- Most Trusted BFSI Brands in 2023-2024 by the Marksmen Network
- GUINNESS WORLD RECORDS title for collecting the highest number of pledges for organ donation in a single day
