GS Periwal’s journey with Norlanka started in 2015 as the CFO of the organization based out of Colombo. He was responsible for bringing about a transformation in Norlanka business model and managed to turn the company around in just a few years, going on to be recognized as an Executive Director to PDS Multinational. His passion and creative know-how in technology helped to develop Norlanka as a platform, and together with an empowered team, the organization was able to implement various best practices in process re-engineering and technological advancements. Despite having a challenging 2020-2021, under Periwal’s leadership, Norlanka showed its resilience to adversity with their H2 performance for 2020 being similar to pre-Covid years.
By being the first group company to venture into B2C Brands business, Norlanka is now bringing in brands like Lilly+Sid and Turtle Dove to the Indian market, under Norlanka Brands Ltd.Periwal believes that India’s growing online marketplace is critical to be leveraged and with Lilly+Sid’s unique brand positioning and focus on sustainability, the decision to collaborate was simple. Periwal’s personal vision for Norlanka as a group is to become the most efficient platform for B2B, B2C and B2B2C by being a technology driven enabler and a platform to springboard partner brands, with ethical and sustainable production continuing to be at the core of their business strategy.
Mr. Ankit Shukla, Country Head- India and Middle East, Norlanka Brands
Ankit Shukla has joined Norlanka Brands as the Country Head for India & Middle East. He is an experienced Chief Operations Officer with a demonstrated history of working in the Apparel & Fashion industry, for over 15 years. A comprehensive experience in the apparel industry and managing the South Asia business of global companies with multi location manufacturing, makes him well suited for the role of spearheading the B2C growth of Norlanka Brands in India.
With expertise in management, negotiation, end to end merchandising, retail, formulating and executing marketing and business strategies, he has a deep understanding on P&L responsibilities for sustainable growth.He has also led senior management and cross-functional teams that rose from startup businesses to become market leaders.
As the worldwide movement to lead more sustainable, environmentally responsible lives grows exponentially, Ankit identifies closely with the need to constantly strive to become more planet friendly and mindful of Mother Earth in order to leave a better place for future generations. With Indian parents decoding ‘Green Consumerism’ and showing curiosity to know where their purchases originate from, Ankit in his role as the India & Middle East Country Head for Norlanka, is committed to fully exploring the opportunities for Lilly + Sid in India, to ensure owning the space for 100% organic kids wear clothing in the country.
Ms. Emma Hassan, Founder – Lilly+Sid
After working for leading retailers as the Head of Buying and Design, Emma launched Lilly+Sid out of a desire to have quality, organic clothing which was accessible and relatable (for her own children) – a space she felt was lacking in the industry. Named after Hassan’s children, over the past 10 years, Lilly+Sid has evolved to become the most loved organic kids wear label for babies, girls and boys in Britain. Living with her family in a beautiful part of the English countryside, clean living is central to Hassan and her family as a way of life. Time spent together (exploring local farmers’ markets, crafting sessions and discovering vintage treasures) is their biggest luxury. The desire for ‘great quality’ clothing which was design-led, available at a good price point for growing families has established Lilly+Sid as being the preferred choice for most parents. They have even won the coveted ‘Loved By Parents’ award five years in a row. Hassan believes that feedback from like-minded parents who are in the market for a light hearted brand with a brilliantly British twist has been central to the growth of Lilly+Sid. With a high focus on quality and organic credentials, the brand is focused on the end-to-end supply chain – from the welfare of the cotton farmers to the printers and the production team. Hassan is thrilled to be launching in India as she observes a new wave of environmental awareness sweeping across the country with an increasing demand for conscious fashion brands.
