Leading global innovation in coffee for over five decades, Starbucks India is taking its coffee heritage and inspiration to celebrate International Coffee Week this year with coffee-forward experiences and special promotions across its storesshowcasing the brand’s passion & commitment towards coffee, community and conversation as Starbucks ethically sources coffees from the world’s top 3% arabica beans.
Packed with an excitingarray ofactivities, the festival is an opportunity for the leading coffeehouse to showcase the finest range of coffees from around the globewhile celebrating their cherished connections with the community. Bringing alive the third-place experience, coffee enthusiasts through the week will witness the brand celebratingorigin stories of the world’s finest coffees, flavour profiles, brewing techniquesalong with immersive coffee tasting sessions and some interesting coffee trivia.
Each day of the Starbucks Coffee Festival will bededicated toa unique coffee from across the world with an immersive experience of brewing. Consumers will also be able to enjoy a 50% discount* on select tall or above sized beverages, when they purchase the ‘Coffee of the Day’. As a culmination of the coffee week and to commemorate International Coffee Day, the offer willbe applicable onpurchase of any Whole Bean coffee pack as well Starbucks VIA™ Ready Brew on 1st October.
Starbucks® Kenya Roast
Date: 25th Sept
A steadfast favourite for over 40 years, the Kenya Roast is one of Starbucks` first single-origin coffees. Bright with a juicy acidity, low wine notes and fruity flavours – ranging from black currant and blackberry to tart grapefruit found in no other origin, Kenya continues to astound our expert tasters and customers alike with flavours not commonly ascribed to coffee. Kenya is often the perfect introductory coffee for people who want to explore something a little more exotic hence, this unique blend is perfect to kickstart the festival.
Starbucks® India Estates Blend
Date: 26th Sept
Highlighting a bit of history – the India Estates Blend which will serve as the foundation for the second day of the festival,is the first Starbucks coffee from India.Cultivated in Karnataka in harmony with nature, the lush and layered coffee captivates from the first sip. In the dappled light beneath shade trees, the gently sloping land and fertile red soil yields the finest Indian coffee ever experienced. The brand’s master roasters lovingly elevated its distinct complexity– lush herbal notes, hints of citrus and a chocolaty mouthfeel.
Starbucks® Sumatra Coffee
Date: 27th Sept
Sumatra coffee is full bodied with a smooth mouthfeel and lingering herbal flavours. Its flavour profile is distinctive and found nowhere else in the world. The heavy, full body and concentrated herbal spice notes are hallmarks of great coffee from this Indonesian island – most of which comes from small independent farms, often from the farmers’ backyard.The coffee tasting session on 27th September will feature the French Press brewing method.
Starbucks® Italian Roast
Date: 28th Sept
Intense, richand deep with notes of caramelised sugar, this is the quintessential dark roast – expertly crafted to bring out its sweetness and intensity. It showcases the precision and skills of our roasters, who created a coffee slightly darker than our Espresso Roast, but still without a smokey edge. Slight changes in the roasting process brings its unique flavour forward,making it a great cup of coffee.Customers will also be delighted with an experiential session involving an interactive coffee tasting session and coffee brewing methods like Chemex& Siphon. On 28th September, the offer will be applicable on Starbucks® Italian Roast and VIA™ Ready Brew (Italian Roast & Colombia).
Starbucks® Diwali Blend
Date: 29th Sept
The fifth day of the festival; will showcase the Starbucks® Diwali Blend. With this festive blend,customers can enwrap their senses in the warm notes of cocoa that melt into a syrupy body, decked with hints of spice and dried stone fruit. Complex with a balanced acidity, this exotic blend promises to treat your taste buds to a celebratory flavour. The exclusive Starbucks®Diwali Blend honors India’s coffee-growing communities and is proudly sourced from three estates in the Karnataka and Tamil Nadu regions of South India.
Starbucks® BlondeRoast, Starbucks® Diwali Blend& Signature
Starbucks® EspressoRoast
Date: 30th Sept
The three coffees will mark the penultimate day of the Starbucks Coffee Festival,wherein consumers will discover the flavour notes and roast profiles of Starbucks® Diwali Blend, Espresso Ground Coffee and Blonde Ground Coffee. A comparative tasting involving a sensory engagement activity between these coffees will be the highlight of the day.
International Coffee Day
Date: 1st Oct
On October 1st, which is also International Coffee Day, customers will have a chance to experience the Starbucks Coffee Experience Bar wherethe coffee masterswill demonstratedifferent brewing methods and their surprising effects on the coffee flavour. While throwing light on the art, craft and science behind different cups of coffee, the Coffee Experience Bar will offer an engaging moment for customers to deepen their coffee experience.
Stay tuned to www.starbucks.infor all exciting happenings around ‘The Starbucks Coffee Festival’, an aroma filled week-long haven for all coffee aficionados.
