Western Digital, emerging as one of the most innovative brand in India and preparing to foray into providing best of its services to Indian consumers. To keep up with exponential data growth in the Zettabyte Age, Western Digital has been constantly driving the innovation needed in this segment through futuristic solutions like the adoption of NVMe technology, the world’s fastest 1TB UHS-I microSD flash memory card, two-in-one dual drives with USB and lightning cable. Western Digital isalso known to be one the early movers and adopted NVMe technology in their consumer, professional, and enterprise segment to offer top-notch performance and ultra-low latencies to its consumers.
Sharing his thoughts on the market, Mr. Khalid Wani, Senior Director – Sales, India, Western Digital said, ‘’We have an unequivocal focus on bringing innovative technologies to the marketplace. We are connected to our customers and the market through a vast network of channel partners, which helps us introduce purpose-built and customized products. In Gujarat, we are enhancing our channel partner ecosystem. We keep informing our channel partners to arm and prepare them to deal with changing consumer needs, market dynamics and educating them on Western Digital products and solutions.’’
The latest in our innovation journey is SanDisk wireless chargers that were recently launched in the Indian market. The SanDisk Ixpand Wireless Charger Portfolio has two models – SanDisk Ixpand Wireless Charger 15W and SanDisk Ixpand Wireless Charger Sync. The key difference is SanDisk Ixpand Wireless Charger 15W offers wireless charging with 15W of charging support and the SanDisk Ixpand Wireless Charger Sync is the world’s first dual functionality wireless charger that can charge with a power of 10W and back up your data. It provides storage support of up to 256GB capacity so that you have the advantage of waking up to a fully charged and fully backed-up smartphone every day.
Mr. Khalid further added, “At Western Digital, we closely monitor market trends and consumer requirements to create innovative solutions that empower consumers to share their world. The world that we are living in today has metamorphosized into a digital one. Consumers spend a significant part of their day in front of their smart screens, be it phones, tablets, PCs, laptops, or television sets. With such reliance on smart devices, consumer electronics brands are also constantly bringing in innovative new technology to ease users’ lives and step closer to the vision of a connected ecosystem. The segment has shifted its perception from ‘good to have to ‘must have’ category of products, which will continue. ‘’
Western Digital plans to strengthen the brand’s foothold in India and get Indians to use the products. Since India is a mobile-first consumer economy, we are increasing our focus on the portable SSD category and the mobile USB category, for which we have the SanDisk Extreme Portable SSDs, and SanDisk Dual Drive range – catering to multiple devices across operating systems. Moving forward, we will also be leveraging the vast base of laptop and desktop users and helping them increase their PC performance with our WD Blue SSD portfolio. In addition, the increased popularity of gaming in India has opened an interesting market opportunity for us and it is also driving significant demand for our WD_BLACK™ NVMe SSDs which enables PC gamers to excel in their gaming performance.
To know more about the the company please visit :https://www.westerndigital.com/en-in
